Nine News boss: “We’re back!!”
EXCLUSIVE: In an email leaked to TV Tonight, a rapt Nine News Sydney boss congratulated staff on their reporting of the Michael Jackson story, even branding it "F***ing Gold."
- Published by David Knox
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EXCLUSIVE: Last Friday the death of Michael Jackson sent newsrooms into a spin.
They scrambled their news teams here and in Los Angeles and frantically threw out the schedule to give, ahem, ‘blanket’ coverage to a major international story.
Nine’s Sydney News boss Darren Wick was so rapt in his team’s effort that he congratulated his team in an internal “Gold Star Effort” email, now leaked to TV Tonight.
After a frantic day following the breaking news, here’s how a buoyant Wick assured staff that Nine News was ‘back!’
“Two words to sum up today – GREAT JOB!!” he wrote.
“We may not land an immediate blow on SEVEN in the ratings, but that’s not the point – we’re pushing while the opposition is taking a nap. We won’t turn our fortunes around in a day – but they will turn.
“I was massively proud of today’s Michael Jackson coverage. To have a packed newsroom watching the 50-minute bulletin was fantastic. But that was the final set in a match that began with rolling coverage from early morning.
“You all nailed it. We were a NINE NEWS machine.
“Look at how the past 24 hours unfolded. From the middle of the night when Margaret scrambled crews/reporters on the Truck Driver shooting story. Denham Hitchcock and Simon Bouda owned that story…and both were running hard to get the best angles. They blitzed the Opposition. SEVEN began its borefest with still pictures.”
Channel Nine covered the Jackson story through an extended Today show running until midday, a 90 minute special bulletin from 4pm, a 50 minute Nine News bulletin at 6pm and a 40 minute edition of A Current Affair.
“When the Jackson story broke, EVERYONE kicked into action – and Sydney saw it FIRST ON NINE. It was just like the promo!!” wrote Wick.
“Special accolades to our editing department – how much pressure have we put you guys under!! Loading you up with new technology wasn’t enough – we even threw in a beefy, sweaty worker smashing his hammer against the wall while you worked. Sorry – that was Slam !! (Just joking Big Guy – you know I love ya !)”
He also praised the LA Bureau saying, “Noel & Carla made everything so easy for the rest of us. They are simply the best. Aussie Bob Penfold was born for big stories. Rob is a legend to watch and work with, and it’s a joy to have him anchoring our US coverage. Pete Stefanovic and Tom Steinfort excelled in the field.
“Back home….huge accolades for everyone, from Kellie Connolly, Fergo & Pete Overton who hosted our programming to all the producers, editors, autocue, studio crew, cameraman and reporters.”
For some reporters there was an extra-special acknowledgement.
“How good were the packages from Mark Burrows and Peter Harvey? F***ing GOLD would be the correct answer!!
“We did it right – hold your heads high and be proud of NINE NEWS – WE’RE BACK!!”
….now where did that “Still the One” jingle go?
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- Tagged with A Current Affair, Nine News, Today
42 Responses
That’s disgraceful. He’s prancing around with joy after the guy just died. What a wank. And just because you put a story to air doesn’t make it quality. I love ACA Adelaide’s promo too, “Truth Accuracy Relevance Substance”. It must be their goals cos the show certainly has none of that at the moment.
Jed, in fairness I don’t think he’s commenting on Jackson per se. In News it was a big story and it’s his role to pump the team.
Today and Richard Wilkins is also not part of his brief, but Mark Calvert’s.
No mention about Richard Wilkins?
Far from being ‘back’, Nine, and Nine News in particular, is a massive (unfunny) joke. Peter Overton couldn’t be less likeable, Kenny Sutcliffe should get some glasses or learn how to read, the set change has been underwhelming to say the least, and that muppet Danny Weidler is a disgrace to his profession. Try again jokers.
why would you watch that rubbish that channel 9 broadcast when you can tune into Fox News or CNN on foxtel and get more info quicker as they have so many more reporters and cameras at the scene plus better access to friends and collegues of Michael Jackson.
who thought of the stupid ‘first on nine’ title? it means nothing that nine shows a particular story several minutes before other networks do. the term ‘exclusive’ has more meaning as it means that only the one network has that story. ‘first on nine’ makes the bulletin look so desperate.
News is about providing accurate useful information.
it’s not about stilted presentation of “scoops” and misinformation, or oversaturation of a single story to the point where it becomes a self parody.
I wish Seven and Nine would look to the ABC for what News ought to, and used to, be.
Yes lets not forget their “Jeff Goldblum” dieing scoop LOL
Chemistry? What Chemistry? The banter is as awkward and stilted as ever on the new set. “Good onya, Jaynie”, “good onya, Ken”. Overton lacks warmth and the natural style and warmth the likes of Ian Ross and Ron Wilson possess.
Kudos to Nine’s old timers who continue to excel despite being led into the wilderness by inept management.
Pity the truck driver story didn’t rate more than a brief mention in the 6pm bulletin… it was worthy of wider coverage. Much of the Jackson stuff was overkill.
Oh, and don’t forget they also “broke the news” about Jeff Goldblum’s “death”. Give me strength… They’re all hacks.
they did a good job. because they didnt over do it like 7 did. they stopped at midday. y7 kept going on about stuff that we already new
Very good to hear such news. Nine did do are Stella job and deserved the praise.
As Darren says, ‘Nine News is back’ and it is great to see.
Let the battle begin.
i agree that nine did a great job, obviously it takes a lot of frantic work and dedication to cover a major breaking story such as this. good job.
at least it shows that they are not so completely delusional that they think they are beating 7 in the ratings as their recent spin to advertisers made out. at least they don’t believe their own hype. i don’t watch their news, either of them really (but i do choose 7 over 9 when i am watching news on tv), i get most of my news online, but i do have to give ninemsn credit, stories keep appearing there well before they appear on yahoo7.
Today was extended only because KA was pre-recorded. Nine News is still around half a million viewers behind Seven at 6pm. When is Richard Wilkins going to do “Jeff Goldblum, What Really Happened”? Michael, “Sadly, due to the fact that it’s fashionable to take the p**s out of Nine at the moment”, the fact is Nine was the one, now they’re not.
I preferred Nine’s coverage in this instance.
I have to say, Nine’s Sydney news is so much better and more professional since the set update. Peter Overton delivers the news better, there’s more interaction between all presenters… its modern, and it’s good. I won’t be switching back to 7 for a while.
Nothing wrong with the e-mail, Nine are in the dumps and whatever the managers of the joint can do to boost morale should be done. It was an internal email not a statement made to the public about how they want to crush Seven.
Any business place wants to crush its competition, and they were on a high after a successful day. Let them bask in the glory they did do a good job of the coverage….no excuses for Richard Wilkins though but the story has made me laugh.
Well Nine’s coverage was better than Seven’s.
So when do you think we’ll see an “Exclusive” about this on Today Tonight?
funny how an article about 9 praising themselves on the death of michael jackson comes soon after articles titled:
“a-p-p-a-u-l-i-n-g”
and
“Jeff Goldblum watches Today’s obituary”
no mention of the idiot of the wilkins, who is the nine entertainment reporter who doesn’t check out anything before he reads it. no one can take wilkins seriously know, but wait no one did before the jeff goldblum dead story.
They have to be the one again before they can use still the one…
Can’t see that happening anytime soon…
Glad though that they are trying to come back to their former glory as far as news is concerned, but with THIS Afternoon at 4.30, I’m back with 7 4.30 news, not 9. And still with 7 at 6pm…
funny… there’s not a mention of Today’s Richard “Scoop” Wilkins or mention of the MJ montage shown on Today that ended with the line “who knows what Michael will come up with next?”
And out of Seven or Nine, which Australian news outlet is now being held to ridicule around the world thanks to Today??
While I don’t agree with distributing a leaked email, I see nothing wrong with a manager/supervisor rallying the staff, and boosting their morale. The team at Nine are great at their job, and have been for a while. They did do a good job, and they deserve the praise from an employer. I do it with my staff, and i’m sure most employers do the same with theirs…..
Sadly, due to the fact that it’s fashionable to take the p**s out of Nine at the moment, some people on here are gonna be ready to throw knives and hurl abuse. “sack Karl!” “Leila’s a d***head!” “Seven did it better!” Blah blah blah!
All the news teams across Australia did a great job covering the story. End of story. Credit where it’s due.
lol. losers
Pretty true.
Nine is back
Expect this war to hot up. It’s great for Seven and Nine.
(and Ten)