Hamish Blake is now the most popular TV personality in Australia, according to the latest “Personality Q Scores” from the TV research group Audience Development Australia.
He now joins Sigrid Thornton, Hugh Jackman, Magda Szubanski and Andrew Denton as names who have topped the list in the past 10 years.
Q Scores are used by TV networks and advertisers as a gauge of popularity and are considered pivotal for casting, presenting and advertising purposes.
Blake, who appears on shows including Rove, Spicks and Specks, Talkin’ ‘Bout Your Generation, Thank God You’re Here, and The Librarians (to name a few), enjoys cross-network and generational popularity. He has also appeared in specials for TEN, including Hamish & Andy’s Caravan of Courage, and recently appeared on The Jay Leno Show.
But with the success of his Austereo show with comedy partner Andy Lee (ranked 19th), he has proven difficult to lure back to television in an ongoing role. As a result, Blake enjoys a rare ability to pick and choose his gigs. Nice work if you can get it.
“No one picked this,” said David Castran, managing director of Audience Development Australia. “His rise has been phenomenally quick, and he hasn’t peaked yet.
”He could sit on top of this poll for the next two years.”
Ironically Blake’s success follows several unsuccessful television attempts including The Hamish & Andy Show and Real Stories.
Seven’s director of programming, Tim Worner, said he made a mistake dumping the pair’s show too early after launch and has an open invitation for them to do something again.
“We did cut too early. Their act probably wasn’t as mature as it is now but we also could have given them more freedom. To be critical of myself, we should have backed them a bit more than we did. And don’t think they ever let me forget that. They’re always bagging me. Will they do TV again? Only if they want to.”
Kyle Sandilands is the most disliked personality of the 800 names listed.
Source: Sydney Morning Herald