No it won’t be an April Fool’s joke….
STVDIO is the name of the arts channel which will replace Ovation from April 1st.
Operated by SBS-managed PAN TV, the new channel puts the TV letters smack bang into its title.
“The name STVDIO represents the new channel perfectly,” said SBS Director of Marketing Jacquie Riddell.
“Every art form – be it dance, fine art, music, theatre, film or writing – is created in a studio,” Ms Riddell said. “In addition to performance, our new channel will take audiences into how art is made and what makes artists tick.”
The channel promises arts and entertainment programming, news, events, discussion and debate.
The Ovation channel has been almost single-handedly responsible for turning Andre Rieu into a household name in Australia.
STVDIO will be broadcast on Foxtel and Austar.