Timeshifted ratings: What we’re watching later on
Supernatural, Private Practice, Survivor, Stargate: Universe, Californication, Bones, Cold Case & Fringe are the top shows we are recording and watching later.
Supernatural, Private Practice, Survivor, Stargate: Universe, Californication, Bones, Cold Case, Fringe and Top Gear are the top shows we are recording and watching later, according to early figures released by OzTAM.
Since December 27 OzTAM has begun adding Timeshifted, or Consolidated, figures to its Ratings in a major change to its survey data. It tallies the programmes that are watched up to 7 days after their live airing, now known as the “Overnight” figure. Homes with OzTAM People Meters are now recognising what is watched on recording equipment including PVRs, DVRs and VCRs.
Since Monday networks have been getting their eyes on Consolidated figures -it takes eight days for the results to trickle down. As of yesterday they were able to see the results for shows which aired from Sunday December 27 to Wednesday December 30, Week 1 of 2010 ratings data.
It illustrates how some shows are picking up significant audiences when watched later by viewers.
At the top of the data so far is Supernatural.
It had 394,000 in its Overnight results, but picked up another 41,000 through Consolidated figures, a total of 435,000 viewers. But the news is all the more hollow for fans of the show. TEN dropped it before getting a chance to see Consolidated figures.
Similarly, Private Practice on Seven and Nine’s Survivor picked up another 40,000 each while Stargate: Universe (also dumped) and Californication both grew by 37,000, Bones and Fringe by 30,000 and Top Gear by 29,000. Poirot on the ABC improved by 27,000.
The Consolidated figures also show a spike for some shows that have double episodes, particularly when the second is a late night programme, such as Californication and Cold Case. Many viewers are watching the first and recording the second.
Some shows on digital channels are also nabbing big lifts.
Fringe had 15,000* viewers on GO! on December 30 in Overnight figures. It picked up another 30,000 in Consolidated figures. New Amsterdam had 3,000* in Overnight but picked up a whopping 21,000 viewers in Consolidated -seven times its audience. Reaper and Ugly Betty have also picked up extra eyeballs on 7TWO. No doubt other data from Dec 31 – Jan 2 will show similar boosts.
And it’s not just individual shows that are seeing changes from the Consolidated figures. It has already begun to affect network shares.
From Overnight figures for Wednesday December 30 Seven won the 18-49 demo in Melbourne by 28% while Nine had 27.1%. But after Consolidated figures came through over a week later, Seven’s share had dropped to 27.4% while Nine rose to 27.8%. It was enough to reverse the result.
So far it is yet to deliver national change, but when official Ratings begin on February 7 with more popular shows, the results may be far more dramatic. The industry is still coming to terms with how Timeshifting figures will impact on shows, shares and revenues.
* GO! figures may relate to a repeat screening.
Shows to gain most from Consolidated figures Dec 27-Dec 30 2009:
27,000 Poirot Tue Dec 29
23,000 The Queen’s Coronation Tue Dec 29
17,000 Yo Gabba Gabba Tue Dec 29
15,000 Lilies Mon Dec 28
15,000 Play School Tue Dec 29
14,000 My Family Wed Dec 30
11,000 Oliver Twist Sun Dec 27
11,000 Doctor Who (ABC2) Mon Dec 28
40,000 Private Practice Tue Dec 29
30,000 Bones Sun Dec 27
27,000 Castle Sun Dec 27
16,000 City Homicide Wed Dec 30
16,000 Cougar Town: Sneak Peek Tue Dec 29
15,000 Air Crash Investigations
14,000 Operation Croc Sun Dec 27
13,000 Reaper 7TWO Tue Dec 29
12,000 Band of Brothers Sun Dec 27
12,000 Band of Brothers Wed Dec 30
12,000 The First 48 Wed Dec 30
10,000 Ugly Betty 7TWO Tue Dec 29
40,000 Survivor Samoa Tue Dec 29
36,000 Survivor Samoa Tue Dec 29
33,000 Cold Case Wed Dec 30
30,000 Fringe GO! Wed Dec 30
26,000 Cold Case Wed Dec 30
24,000 CSI Miami Mon Dec 28
21,000 CSI Miami Mon Dec 28
21,000 New Amsterdam GO! Wed Dec 30
19,000 The Mentalist Mon Dec 28
18,000 M: The Pink Panther Tue Dec 29
16,000 The Middle Mon Dec 28
14,000 Superstars of Dance Wed Dec 30
41,000 Supernatural Mon Dec 28
37,000 Stargate Universe Mon Dec 28
37,000 Californication Wed Dec 30
24,000 Californication Wed Dec 30
30,000 White Collar Tue Dec 29
27,000 NCIS Tue Dec 29
17,000 Glee Sun Dec 27
16,000 Futurama Wed Dec 30
16,000 The Cleveland Show Wed Dec 30
15,000 Glee Sun Dec 27
12,000 Accidentally on Purpose Tue Dec 29
11,000 Glee Sun Dec 27
11,000 Malcolm in the Middle Tue Dec 29
10,000 The Office Tue Dec 29
29,000 Top Gear Mon Dec 28
20,000 Man Vs Wild Mon Dec 28
18,000 John Adams Sun Dec 27
17,000 Johnny Cash at Folsom Prison Tue Dec 29
17,000 The Fixer Mon Dec 28
13,000 The Circuit Tue Dec 29
13,000 Hestons Feasts Sun Dec 27
10,000 Rex in Rome Wed Dec 30
10,000 Inspector Montalbano Sun Dec 27