Seven wins last week of summer

The Seven Network took out the final week of summer ratings thanks in no small part to the huge Sunday night audience for the Federer v Murray match.

It won the week with a 31.2% share to Nine’s 27.3% and TEN’s 20.8%. The ABC had 15.2% and SBS took 5.5%.

The Australian Open Men’s Final was easily the top show for the week on 2.35m viewers.

Seven won all nights except Monday and Friday, both of which fell to Nine.

Thanks to the Cricket Nine’s Friday share was a big 35.4% but it plummeted to fourth place on Saturday with just 19.5% (Nine: 15.4% / GO! 4.%). ABC finished second on Saturday.

Nine News Melbourne just pipped Seven News in a head to head one hour Black Saturday news special last night.

The 2010 ratings season is officially underway as of today.

Week 6

7 Comments:

  1. TV ratings reflect the viewing habits of the majority of people these days around about as accurately as Top40 charts represent their music tastes….
    Which is to say, not at all.

  2. Its going to be an interesting year that is for sure. I am tipping Seven to retain #1 position because of the consistency and stability that Seven has but Nine do have some more fire power this year with the Winter Olympics, Underbelly and Hey Hey plus those Two Men Everywhere. I think it will be tight but Seven have the consistency and in the end i think they will win it.

    BTW because of the Winter Olympics do those weeks where it is on count “officially” anyway because i remember when the last Olympics were on they dont “officially” count. Is this still the case? I think that they should regardless.

    One last thing multi-channelling will play a huge part this year and thats what is going to make the race even tighter. I still believe they shouldnt count towards the final total because they are separate channels afterall but thats the decision of the networks and OZTAM i guess.

    Bring on 2010!

  3. I’m really beginning to wonder if 2010 will be the year the FTA audience disappeared over summer and never came back. Percentage shares are interesting – (Nine 15% even with a News win in Melbourne! 4% GO, representing 20% of the Nine audience!), but the cumulative numbers are still declining, even though the population keeps increasing. Watch this space.

  4. Let the ratings war begin! It will be interesting to see the effect of full multichanneling develop through the year, coupled with the time-shift viewing figures. I guess we can watch this to see whether the commercial channels will act on any new channel developments (Ten SD2 and Nine/Seven HD).

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