ASTRA Industry Excellence Awards: Finalists

Finalists for the ASTRA Industry Excellence Awards were announced for excellence in the promotion of subscription television.

Entries were sought from television channels, operators, production houses, media, advertising and creative agencies.

28 judges from senior subscription television executives and marketing specialists have judged the entries on the strength of the campaign strategy, implementation, results and creativity.

These awards have previously been part of the ASTRA Awards, but will be awarded at the ASTRA 2010 Conference next week while programming and talent remain part of the ASTRA Awards on June 24, 2010.

The Finalists are:

MOST OUTSTANDING MARKETING CAMPAIGN – SUBSCRIPTION SALES.
Awarded to the most outstanding Australian consumer marketing campaign used to drive subscription sales.
Pub With No Sport, AUSTAR
What Inspires You?, AUSTAR
EOFYS, FOXTEL
FOXTEL Good Thinking Sale, FOXTEL

MOST OUTSTANDING MARKETING CAMPAIGN – SUBSCRIBER RETENTION
Awarded to the most outstanding Australian consumer marketing campaign used to encourage customer retention and loyalty.
MyStar Education, AUSTAR
FOXTEL Multiroom, FOXTEL
FOXTEL NEXT GENERATION Launch, FOXTEL
Your Place, FOXTEL

MOST OUTSTANDING USE OF SUBSCRIPTION TELEVISION MEDIUM FOR A CONSUMER ADVERTISING CAMPAIGN
Awarded to an organisation for the most outstanding use of the Australian subscription television medium in a consumer advertising campaign.
Mentos Kissing Confessional, Multi Channel Network
TRESemme’s Sponsorship of PRAs2, Multi Channel Network & Arena TV & Razor
Telstra’s Sponsorship of ANTM5, Multi Channel Network & FOX8 & OMD Sydney
Banana Boat, Turner International Australia
Yates, The Party Garden, The LifeStyle Channel – XYZ Networks

BEST ON-AIR PROGRAM PROMOTION
Awarded to the most creative and effective on-air program promotion for a single subscription television program, series or event.
Serial Killer Sunday, The Crime Investigation Network
Project Runway Australia Launch, Arena
The Contender Australia Launch, FOX8

BEST OFF-AIR PROGRAM PROMOTION
Awarded to the most creative and effective off-air program promotion for a single subscription television program, series or event.
SpongeBob Square Pants at Sydney Aquarium, Nickelodeon
The Contender Australia, FOX8
Australia’s Next Top Model, FOX8

MOST OUTSTANDING CHANNEL IMAGE SPOT
Awarded to an organisation for the most creative and effective channel image spot designed to define, launch, build awareness, or change perception of the channel brand.
Every Hour Every Day, 13th Street
Nat Geo Wild, National Geographic Channel
Entertaining Everyday, LifeStyle FOOD
Boomerang Image Spot – Fun Dial, Boomerang

BEST MIXED MEDIA PROMOTION
Awarded to the most outstanding integrated consumer marketing campaign to promote Australian subscription television channel identity, platforms, programs or customer retention/acquisition.
Shark Week, Discovery Channel
Kingdom of the Blue Whale, National Geographic Channel
I Love Food Awards 2009, LifeStyle FOOD
The Contender Australia, FOX8

BEST PR/COMMUNICATIONS CAMPAIGN
Awarded to the most creative and effective stand-alone PR or Communications campaign to promote an Australian subscription television channel, platform, program and/or drive subscription sales/subscriber retention.
Deadliest Catch with Captain Andy Hillstrand, Discovery Channel
Austar Gippsland Emergency Relief Concert, AUSTAR
Australia’s Next Top Model, FOX8
The Contender Australia, FOX8
Lifestyle YOU Launch, LifeStyle YOU

MOST OUTSTANDING USE OF TECHNOLOGY
Awarded for the most creative and effective use of technology for consumer use.
Zeke & Luther Website & Skateboard Creator, Disney Channel
SpongeBob Active Wallpaper for Mobile, Nickelodeon
Cartoon Network Toon Creator Awards, Cartoon Network

MOST OUTSTANDING USE OF INTERACTIVE TELEVISION
Awarded for the most creative and effective use of interactive television for consumer use.
Australia’s Next Top Model Game On, FOX8
Record Me, FOXTEL
iSuggest, FOXTEL

One Comment:

  1. The Banana Boat/CN promotion has a good chance I reckon. Whoever thought that coupling Ben 10, with sunscreen must have been promoted to a higher pay bracket.

    Next year, Nick will literally sweep these awards (particularly PR, and image), provided they don’t stuff up the desplatting process as the universal rebrand provides a opportunity for a major refresh for their brand, from their popular website to a simple interstitial.

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