A prize segment on Channel’s Nine’s defunct children’s show The Shak has breached the Children’s Television Standards for having its presenters endorse a product.
The Australian Communications and Media Authority has found an episode in August 2009 was giving away a scooter. During the segment presenter Nitro said, “Powering is a totally radical new way to ride.” As the segment continued, all three presenters, Nitro, Picasso and Curio, were seen enthusiastically riding the scooter, including with close-ups of the product.
In Children’s Television personalities and presenters are not to be seen endorsing or recommending a commercial product. ACMA also ruled that advertising and was not clearly distinguishable from the program material.
Nine has accepted ACMA’s findings and agreed to review C programs prior to broadcast and implement a training program to staff.