TV tops illegal downloads
Australians illegally download television shows more than music or movies, according to a survey.
Australians illegally download television shows more than music or movies, according to a survey conducted by News Limited.
A survey of more than 7000 people who admitted to downloading the three entertainment formats was conducted in conjunction with market research firm CoreData.
6694 respondents said they had illegally downloaded or streamed a TV show in the past 12 months. Of these, 86.8 per cent said they did so regularly.
When given multiple choices to explain why they illegally downloaded or streamed TV shows, most respondents chose:
1) I’ll have to wait too long to see it on TV (50.7%)
2) I want to be able to watch it whenever I want (41.5 %)
3) It doesn’t have ads (38.9%)
4) It isn’t shown on TV at all (35.9%)
5) It’s convenient (35.6%
When asked how much they would pay for a convenient legal option, respondents chose:
1) $1 per episode (39.2%)
2) Nothing (33.6%)
3) $2 per episode (18.7 %)
4) $3 per episode (8.4%)
Less than 1 per cent of respondents said they downloaded TV shows to share them with friends.
But while downloading television would clearly impact on the potential audience for television shows, there is still no clarity on how big its impact is. Last year when Seven played a World Premiere episode of FlashForward before the US it attracted 984,000 viewers. The week before was only 12,000 less: 972,000.
And as networks upgrade their own streaming catch-up sites, the message from networks has been inconsistent. While Seven is party to the movie studio case against iiNET, Nine has previously actively encouraged use of Bit Torrent filesharing. Last year it offered Underbelly: A Tale of Two Cities via its Hiro-based catch-up video site telling viewers, “You can also copy and share each episode or even distribute the files via file-sharing applications, such as Bit Torrent.”
The News Limited survey indicates two-thirds of respondents would be happy to pay a small fee in order to download television. iTunes was born after the collapse of Napster with a financial model at its heart. iView sprang to life because ABC has an Innovation department as part of its Charter, and is not driven by a profit-return. Commercial networks are slowly waking up to the online market because viewers got there before them.
Source: News Limited
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