Seven is poised to launch a third multi-channel, according to media reports.
The Australian claims Seven is preparing to launch a new digital channel, possibly within days.
The new channel would be “completely different” to its primary channel and 7TWO, which has been very successful for the network.
Nine and TEN are also working on third digital channels with offerings rumoured to be aimed at the “tween” and “lifestyle” markets.
TEN has claimed its new channel will arrive next year. The network’s 2011 programme launch is due mid-September where industry will listening for further detail.
Source: The Australian