The spin continues….

It’s the day before a Federal Election and the two sides are at loggerheads. That’s Seven and Nine.

After Seven surprised everyone with 7mate yesterday, Nine were quick to point out its faults, and smirked at the blokey name. In a pointed remark to TV Tonight, one Nine source called 7mate “Plan A” that was being exhumed after the failure of 7TWO.

Today Seven responds with equal firepower.

Somewhere in the middle of all of these arguments, dear reader, you can make up your own mind on it all….

“Mate was never Plan A. It’s a figment of Nine’s fevered imagination,” a Seven source said.

“We can understand they have nothing else to worry about outside of what we do and the juggling multiple episodes of Two and a Half Men and Top Gear across Nine and Go and trying to remember which episode went where when.

“7TWO was designed for a simple reason – and it was always Plan A for our first channel – to complement our primary channel, provide us with some flexibility, deliver a strong audience that expanded our overall audience and revenue. Gawd. It worked. We have the biggest audience share and the biggest revenue share of any of network – free or pay.

“Step 2 into multi-channelling was always planned to be a network that allowed us to tackle an audience that would not compromise audience delivery for Seven or 7TWO.

“The multi-channels aren’t about ‘who flogs who’ in a demographic. They’re all by definition targeting different audiences. It’s like claiming One beats Go in men 13-17 on a Sunday afternoon with 5,000 teenagers vs 2,000 teenagers.

“Nine should make itself a cup of tea and try and get a brand registered and some content secured and maybe, just maybe announce their plans loud and proud. We put them on the backfoot. They hate that, hence the hurling of the handbag from our friends at the Death Star.”

And there you have it. It’s handbags at 20 paces.

Tomorrow you get to vote as to who will run the country.

But the campaign for your eyeballs never lets up.