The spin continues….
Seven hits back at claims from Nine sources and says multi-channels aren’t about 'who flogs who' in a demographic.
- Published by David Knox
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- Filed under News
It’s the day before a Federal Election and the two sides are at loggerheads. That’s Seven and Nine.
After Seven surprised everyone with 7mate yesterday, Nine were quick to point out its faults, and smirked at the blokey name. In a pointed remark to TV Tonight, one Nine source called 7mate “Plan A” that was being exhumed after the failure of 7TWO.
Today Seven responds with equal firepower.
Somewhere in the middle of all of these arguments, dear reader, you can make up your own mind on it all….
“Mate was never Plan A. It’s a figment of Nine’s fevered imagination,” a Seven source said.
“We can understand they have nothing else to worry about outside of what we do and the juggling multiple episodes of Two and a Half Men and Top Gear across Nine and Go and trying to remember which episode went where when.
“7TWO was designed for a simple reason – and it was always Plan A for our first channel – to complement our primary channel, provide us with some flexibility, deliver a strong audience that expanded our overall audience and revenue. Gawd. It worked. We have the biggest audience share and the biggest revenue share of any of network – free or pay.
“Step 2 into multi-channelling was always planned to be a network that allowed us to tackle an audience that would not compromise audience delivery for Seven or 7TWO.
“The multi-channels aren’t about ‘who flogs who’ in a demographic. They’re all by definition targeting different audiences. It’s like claiming One beats Go in men 13-17 on a Sunday afternoon with 5,000 teenagers vs 2,000 teenagers.
“Nine should make itself a cup of tea and try and get a brand registered and some content secured and maybe, just maybe announce their plans loud and proud. We put them on the backfoot. They hate that, hence the hurling of the handbag from our friends at the Death Star.”
And there you have it. It’s handbags at 20 paces.
Tomorrow you get to vote as to who will run the country.
But the campaign for your eyeballs never lets up.
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- Tagged with Top Gear, Two and a Half Men
28 Responses
Who cares the digital channels are not important
And what are you backing that up with?
They will determine who wins the year.
is that a press release or spokesperson? ‘gawd’?
@ secret squirrrel no the reason Cop Shop isn’t available on DVD is because it’s a continuous long running drama/Soap and the only Australian soap that has been released in its entirety thus far is Prisoner. Cop Shop made household names out of its stars and characters whereas Water Rats made nobodies whose stars and characters have been completely forgotton about.
@ Jerome agree with you completely, why should these new digital channels restrict themselves to a very narrow genre targetting certain groups of people while excluding all others. It’s good that 7TWO has a bit of everything.
@ wildman – Cop Shop is the best police drama ever made in Oz??? Yer dreamin’ mate! Division 4 kicks its butt every time! Am loving the D4 late night repeats on WIN.
@Wildman – fine, you can have reruns of Cop Shop at 7:30 while I get dinner ready, but I have to think that one of the reasons it’s not avail on DVD is because someone doesn’t think there’s sufficient demand for it. I think something like Water rats kicks its *rse.
i really don’t agree with the directionless 7two point. atleast it is just as ‘directionless’ as 9, 7, ten and even GO!. it’s direction is that it is; as the name suggests, a second ch7. something they can use to show everything from Lost to Ugly Betty, Fromelles News service to Miss Universe something they couldn’t do if they chose a certain demographic to target. there is no rule that says they have to target certain person.
going niche isn’t always a good thing anyway, it hasn’t gotten ONE anywhere coming in 12th place some nights and it hasn’t gone anywhere in a year and a half on air.
More variety for the viewer can only be a plus. I have almost never watched 7TWO, but I will definitely be watching 7mate.
I love that free to air finally has more variety for no real cost. I would still rather watch DVD’s than FTA, but honestly, Freeview has been pretty good so far. The more free channels we get the better; if there is nothing on, there are a thousand other things people can do. I honestly dont know where all the bitterness comes from for something that’s free. Would people prefer being back to having only a few channels? I know i wouldn’t…
@ Secret Squirrel if only we would be so lucky for Cop Shop to be on DVD but it’s not. It’s easily the best cop show Australia has ever made and makes the cop shows of today pale in comparison.
@ Knowfirst
‘7TWO – never beaten GO in a week’
In Consolidated data 7TWO have 3 winning weeks in digital.
“We can understand they have nothing else to worry about outside of what we do and the juggling multiple episodes of Two and a Half Men and Top Gear across Nine and Go and trying to remember which episode went where when.
Burn!
😉
“7TWO was designed for a simple reason – to complement our primary channel, provide us with some flexibility, deliver a strong audience that expanded our overall audience and revenue”
Translation = We had no direction whatsever and were scared to take a direction, so we just made a watered down Seven
Oh yeah, the 7 “source” FTW. I must admit though, my wife takes over the TV on Friday night and is glued to all the shows on 7TWO but apart from that it’s never on the radar of things to watch. I better get myself a second TV because when I mentioned Seven’s new channel, said wife screwed up her nose and said: “Why do men need another channel – you’ve got a sport channel?” Thanks Freeview.
7(cre)mate… there, I’ve said it.
That was pretty funny… in a pathetic and juvenile kind of way. Guess what guys? The ABC does everything before either of you. And better!
Ha ha. That “Seven source” is spot on. Nine are so busy chopping and changing their schedule they haven’t got time to get their third channel up.
Nine, when you finally get around to deciding what content to put on it, please don’t let it be focussed on old execrable tosh like Cop Shop and Hey, Hey from the ’80s. If people really want to live in the past and watch the worst shows from that era, they can bloody well buy the DVDs.
7TWO – never beaten GO in a week.
Must kill Stokes and Leckie that.
7TWO is an abject failure except for those in the nursing homes with their OzTam boxes.
Over 50’s are people too and are just as likely to be affected by advertising and marketing as anyone else. With our ultra youth obsessed modern world programming will indefinitely suffer which is why you see so much garbage programming dished out these days that is plagued by low ratings and gets canned soon after. There should be more channels and programs devoted to the older age groups that offer a bit more substance than the shows that are currently being made.
Wow. Love the bitchiness. And while the Two and a Half Men quip is accurate, I almost never feel the need to watch 7Two. I can count the times I have since it started … and they were all to watch Knight Rider.
That was hillarious! I want to hear more from that Seven source! Loved their bit about juggling 2.5 Men and Top Gear!
Typical 7, of course they say they don’t care about demographics because over 50s are the only people they can attract
It speaks volumes when even Media buyers aren’t that interested or inspired by this channel.
And these are the guys running the 2 top networks in this country… god help us all!
ITA with the multi eps of 2.5 men and other shows across Nine and GO! on different night, it’s enough to just make you stop and wait for new eps, if you can find them 😆
David, that source from Channel Seven can cry me river. Were you playing the violin for them during your conversation? The comment from Nine obviously hit a nerve. Unfortunately the comeback from Seven sounded like a child who was upset in not having the biggest Tonka truck in the sandpit.
What’s that saying about someone who protests to much?