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Industry recognises promo creators

There was a long list of winners at the awards where promo creatives recognise the work of their peers.

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There was a long list of winners at the PromaxBDA ANZ 2010 Awards on Saturday night, the annual night to recognise everything from promos to channel campaigns.

It’s a night when many in the advertising and production business recognise the work of their peers.

The night was hosted by Charlie Pickering, who was busy the week before hosting TEN’s Programming Launch too.

STVDIO won the Channel Brand Gold award. Marketing Manager Jennifer Millington credits the win to a small but passionate team at the channel. “We have some of the most experienced and dynamic people in the business at STVDIO who completely ‘get’ what the brand is. This means that we can deliver product that you would expect from a high quality arts channel: beautiful, entertaining, warm, creative and intelligent.”

Category Entry Title Company Award
Best Television Image Campaign Nat Geo Wild Nat Geo Wild Gold
Best Television Image Campaign Movie People Campaign Showtime Australia Silver
Best Television Image Promo Nat Geo Wild Launch Nat Geo Wild Gold
Best Television Image Promo Foxtel Next Generation – Roadblock Area 51, Foxtel Management Pty. Ltd. Silver
Best Themed Campaign Channel 7 “After The Tennis” Seven Network Gold
Best Themed Campaign TV1 Summer Image Campaign TV1 Silver
Best On-Air Programme Campaign The Crime & Investigation Network. Tough Nuts: Australia’s Hardest Criminals Foxtel Management Pty Ltd Gold
Best On-Air Programme Campaign Come Dine With Me Australia Series 2 XYZ Networks Lifestyle Channels Silver
Best News & Current Affairs Promo ABC – The Drum Zspace Gold
Best News & Current Affairs Promo ABC News 24 Launch Promo Bda Creative Silver
Best Documentary Or Factual Entertainment Promo The Crime & Investigation Network. Tough Nuts: Australia’s Hardest Criminals – Coming Soon Foxtel Management Pty Ltd Gold
Best Documentary Or Factual Entertainment Promo Animal Planet – Human Prey Discovery Networks Asia-Pacific Silver
Best Reality/Docudrama Promo Fox8_Australia’s Next Top Model Series 6 Launch Promo Fox8 | Foxtel Management Pty Ltd Gold
Best Reality/Docudrama Promo Discovery Home & Health – Unlocking Autism Discovery Networks Asia-Pacific Silver
Best Interstitial Giggle And Hoot “Lullaby” ABC Children’s Television With Conceptual Design And Art Direction By Zspace Gold
Best Interstitial Top Gear Nine Network Australia Silver
Best Entertainment/Music/Variety/Comedy Promo Australia’s Got Talent “Judges Arrival” Seven Network Gold
Best Entertainment/Music/Variety/Comedy Promo The Hills Girls Takeover MTV MTV London Design Studio Australian Team Silver
Best Use Of Humour In Promotion Vh1 Karaoke Baby Got Back MTV London Design Studio Australian Team Gold
Best Use Of Humour In Promotion Summer Of Golf One Hd Silver
Best Leisure & Lifestyle Promo Fox8_Australia’s Next Top Model Series 6 Launch Promo Fox8 | Foxtel Management Pty Ltd Gold
Best Leisure & Lifestyle Promo My Kitchen Rules “Food Fight” Seven Network Silver
Best Children’s Promo Fox8_The Ultimate School Musical Launch Promo Fox8 | Foxtel Management Pty Ltd Gold
Best Children’s Promo Channel 7 “Raturday” Seven Network Silver
Best Drama Promo Shortland Street TVnz Gold
Best Drama Promo City Homicide “Stills” Seven Network Silver
Best Drama Campaign Spirited Foxtel W Channel With Tactic Gold
Best Drama Campaign This Is Not My Life TVnz Silver
Best Movie Promo Max Payne Promo Showtime Australia Gold
Best Movie Promo The Strangers Promo Showtime Australia Silver
Most Creative Use Of Technology Pick Your Party Max With Jabba XYZ Networks Gold
Most Creative Use Of Technology Weatherchannel.Com.Au Relaunch XYZ Networks; The Weather Channel Silver
Best Special Event Promo MTV Plugs Into Dreamworld MTV London Design Studio Australian Team Gold
Best Special Event Promo Labels MTV London Design Studio Australian Team Silver
Best Sports Promo Australian Swimming Championships One Hd Gold
Best Sports Promo V8 Supercars “Pink Id” V8’s TV Silver
Best Sports Campaign Summer Of Golf One Hd Gold
Best Sports Campaign A (Very) Short Guide To Vancouver 2010 Foxtel Silver
Best Sports Event Promo A (Very) Short Guide To Vancouver 2010-Luge Foxtel Gold
Best Sports Event Promo V8 Super Cars “Pink Id” V8’s TV Silver
Best Music Composition Sydney Dance Company – Be Transformed Area 51, Foxtel Management Pty. Ltd. Gold
Best Music Composition ABC3 Channel ID ‘Olivia Mermaid’ Plasma For ABC3 Silver
Best Promo Not Using Programme Footage Fox8_Australia’s Next Top Model Series 6 Launch Promo Fox8 | Foxtel Management Pty Ltd Gold
Best Promo Not Using Programme Footage Ng Wild Launch Nat Geo Wild Silver
Best Sales/Marketing Tape Comedy 2010 – Shit Office, Great Content The Comedy Channel Gold
Best Sales/Marketing Tape Nat Geo Wild Nat Geo Wild Silver
Best Sponsor’s Spot Sydney Dance Company – Be Transformed Area 51, Foxtel Management Pty. Ltd. Gold
Best Sponsor’s Spot Strongbow Summer XYZ Networks Silver
Best Copy/Script Writing The Crime & Investigation Network. Tough Nuts: Australia’s Hardest Criminals – Coming Soon Foxtel Management Pty Ltd Gold
Best Copy/Script Writing Labels MTV London Design Studio Australian Team Silver
AvID Best Editing The Crime & Investigation Network. Tough Nuts: Australia’s Hardest Criminals – Coming Soon Foxtel Management Pty Ltd Gold
AvID Best Editing 7two Tuesdays “Betty Meets Jack Meets Tony” Seven Network Silver
Big Bang & Fuzz Sound Design Award The Greatest Doctor Who Weekend Of All Time UkTV Gold
Big Bang & Fuzz Sound Design Award Glee – Channel Ten Radio Campaign Channel Ten Silver
Best Interactive Promotion Press Red – Weather Active Relaunch (Red Button Application) For The Weather Channel XYZ Networks – The Weather Channel Gold
Best Interactive Promotion Nick On Itunes Nickelodeon Australia Silver
Best Promo Never Made It On-Air 124 Channel Move Britney MTV London Design Studio Australian Team Gold
Best Promo Never Made It On-Air 7two Tuesdays “Betty Meets Jack Meets Tony” Seven Network Silver
Something For Nothing The X Factor “Before They Were Stars” Seven Network Gold
Something For Nothing Super Nanny TVnz Silver
Most Innovative Promo The Crime & Investigation Network. Tough Nuts: Australia’s Hardest Criminals – Coming Soon Foxtel Management Pty Ltd Gold
Most Innovative Promo The Crime & Investigation Network. Living With Murder Foxtel Management Pty Ltd Silver
Best Integrated Marketing Campaign Award The Contender Australia Fox8 Gold
Best Integrated Marketing Campaign Award Australia’s Next Top Model Series 6 Fox8 Silver
Me, Myself & I Award Vh1 Remembers The Time MTV London Design Studio Australian Team Gold
Me, Myself & I Award Seven News “Drugs” Seven Network Silver
Discovery Rocket Award Kyle Downes MTV London Design Studio Australian Team Gold
Audio Network Most Outstanding Promo Of The Year Fox8_Australia’s Next Top Model Series 6 Launch Fox8 | Foxtel Management Pty Ltd Gold
Audio Network Most Outstanding Promo Of The Year Seven Tennis “Andy Roddick Revoice” Seven Network Silver
Best Poster/Outdoor Ad Hung TVnz Gold
Best Poster/Outdoor Ad MTV Europe Music Awards 2009- 100mt Poster MTV World Design Studio Silver
Best Print Ad National Geographic Channel ‘My Space’ National Geographic Channel By Tactic Gold
Best Print Ad MTV Europe Music Awards 2009- Blow Up Poster MTV World Design Studio Silver
Best Collateral Material TV1’s Wonderland 2010 Calendar TV1 Australia Gold
Best Collateral Material Nat Geo Wild Nat Geo Wild Silver
Best On-Air Branding Design ABC News 24 Bda Creative Gold
Best On-Air Branding Design The Comedy Channel Rebrand 21-19 Silver
Best On-Air Ident Design (In-House) Alaska State Troopers National Geographic Channel Gold
Best On-Air Ident Design (In-House) Channel [V] Presenters Search XYZnetworks Silver
Best On-Air Ident Design (Out-Of-House) ABC3 “Ben Superpower” ABC3 By Tactic Gold
Best On-Air Ident Design (Out-Of-House) MTV Summer Idents MTV London Design Studio Australian Team Silver
Best Programme Title Sequence Design MTV Style MTV London Design Studio Australian Team Gold
Best Programme Title Sequence Design The Clinic Zspace Silver
Best Design In Promotion Proudly Brought To You By Autodfeosxk8_The Contender Australia Launch Promo Fox8 | Foxtel Management Pty Ltd Gold
Best Design In Promotion Proudly Brought To You By Autodmetsvk World Stage – Opener MTV World Design Studio Silver
Best Original Logo Design Fmc Logo Design Movie Network Channels By Tactic Gold
Best Original Logo Design Who We Are Area 51, Foxtel Management Pty. Ltd. Silver
Best Use Of Typography Fox8_Summer Image Fox8 | Foxtel Management Pty Ltd Gold
Best Use Of Typography Ripe ‘Clip Of The Week’ XYZnetworks Silver
Best 2d Animation Design The Wall The World Movies Channel Gold
Best 2d Animation Design ABC3 “Ben Superpower” ABC3 By Tactic Silver
Best 3d Animation Design MTV Plugs Into Dreamworld MTV London Design Studio Australian Team Gold
Best 3d Animation Design Vancouver Winter Olympics – Opener Ink Project Pty Ltd Silver
Best Website Design Who We Are Area 51, Foxtel Management Pty. Ltd. Gold
Best Website Design The Nick Shack Nickelodeon Australia Silver
Best Use Of Social Media Giddy Up! The Seinfeld Marathon TV1 Australia Gold
Best Use Of Social Media ‘Bring Bob Back!’ – Hawke Telemovie Social Media Campaign Channel Ten Silver
Channel Brand Of The Year STVdio: See Art In A Whole New Light STVdio Gold
Channel Brand Of The Year ABC News 24 Bda Creative Silver

14 Responses

  1. Believe you me, the listing above does make it look like a looooooong night !! But … All done & dusted in just under 2 hours !!

    Bitch if you must, but there was a great vibe throughout the 2 day conference. This little niche of a huge industry certainly know how to party too !!

    Australia definitely has some of the best broadcast and promo designers in the world – we are very well represented across all continents too.

  2. so out of the 200 categories they left out the “most annoying promo”, “most annoying channel ident”, “worst placed pop up promo”…. i could go on and on

  3. Jerome & BM-dog,

    I typically like Nine’s promos & IDs because they really think of their affiliates when designing them. Somehow the Nine/WIN/NBN (& Imparja if they can be bothered) names & logos work really well with a Nine-centered campaign – even when WIN hated their guts a few years back. Unlike Seven & TEN who have never given a thought to their affiliates with on-air presentation.

    BTW, great to see the people behind the ABC News/ABC News24 look get a gong! But what about SBS One & Two station IDs? They’re so moving & heart felt. :’)

  4. It’s good to see the creatives finally get some recognition. There is no such thing as “just a promo” they take a lot of work and some of them are just plain brilliant- TV1 have done some amazing work.

  8. It’s so nice to see parts of the TV industry that congratulate themselves. There are The Logies for talent, The Walkley awards for journos and now these awards for promos, as well as The Astras etc etc….. What about awards that celebrate the real people who actually have a hand in putting these award winning elements to air? I would love to see gongs given to, for instance, the best Master Control operator or Audio Assistant or Props person … and the list goes on. Not to mention studio and OB directors who have to live and breath a program for weeks before everyone at home can see it. There were the Penguin Awards many years ago but I have not heard of anything since. The irony that no television would be seen at all without the dedication and hard work of these faceless un-awarded people is not lost on me.

  9. Jerome: you’re right, Nine used to be the kings of promos but nowadays they’re terrible at them. The absolute low point was Monster House, which would be the runaway winner if these awards had a “Worst Promotional Campaign, 2001-2010” category.

  10. Australia has some great promo makers. you look over at the US promos for epsidoes of desperate housewives and compare them to our and ours are so much better.

    reality shows seem to get really good promos, ANTModel, SYTYCDance, My Kitchen Rules, X factor, Beauty and the Geek, Farmer wants a wife, Dancing with the stars, Airways, masterchef. have had some really good promos, i think AGT was the best.

    9’s on air presentation and promos are usually pretty bad. especially for The Apprentice. it was a polished, high budget, highly entertaining show and from the promos u’d think there some kind of cheap lifestyle/factual filler. it seems these awards agree.

  13. Wow! Thanks for listing those David. I’ve never seen a list of those awards in fact, I didn’t know that they existed! I’ve often seen promos on air and thought “that was a really good promo” so am pleased they are being acknowledged.

    I wish the networks would bring back the old-school station promos they used to play during summer which included all the major celebrities from that network eg. Seven’s “Let’s all Be There!”

  14. I just don’t get this, patting each others backs for producing promos. I mean, Best use of Humour in a Promo? Best title sequence? I work in online and this is like having a Best Use of a Navigation Element. Seem overly techincal and indulgent? Exactly.

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