Yahoo!7 has signed a rather surprising deal with the ABC that will see select archival ABC shows made available via PLUS7.
The Gruen Transfer (series 1 and 2), Lawrence Leung’s Choose Your Own Adventure, and The Cook and the Chef comprise approximately 80 hours of ABC content will become available over the next 12 months.
Kath Hamilton, Director of Audience, Yahoo!7 said, “Since we launched our catch-up TV service at the start of 2010 there have been over 12.7 million full episode streams of our shows. We are proud to be the number one TV website in Australia1 and continue to look for ways to improve and expand the service which is why we are delighted to confirm this new deal with ABC. We have now launched 100 shows so far this year on PLUS7.”
Director of ABC Commercial, Lynley Marshall added, “This deal represents another important step in fulfilling ABC Commercial’s digital strategy to extend our brand to new platforms and reach as many Australians as possible.”
Marshall’s last line is a direct acknowledgment of ABC’s Charter which notes that it must continually seek to bring more ABC content to more Australians (hence one of the reasons we’ve have the ad-less iView). But the marriage with Yahoo7! will align public broadcaster content with the commercial advertising which runs mid-roll in PLUS7.
Nothing in the announcement indicates exclusivity, meaning the shows should still be available via iView. It could also mean other catch-up sites such as Nine’s FIXPlay could enter into similar arrangements with the ABC, presumably even for the same shows.