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It’s a fine line between Documentary and Infotainment

Screen Australia knocks back for a tax subsidy for Lush House, ruling it as Infotainment not Documentary.

Production company Essential Media is appealing a ruling by Screen Australia after one of its shows, Lush House, was knocked back for a Producers’ Tax Offset.

Screen Australia has ruled that the programme in which Shannon Lush demonstrates cleaning tips to viewers, does not qualify as Documentary, but Infotainment.

As a Documentary it would receive 20% of its costs back under the subsidy scheme.

But Essential Media claims similar programmes, including SBS series Is Your House Killing You? and ABC’s Stress Buster met the criteria.

Screen Producers Association of Australia executive director, Geoff Brown, said: “The object of the producers offset was to promote a sustainable business, not to limit them in what they could do. Documentary as a genre and a format … evolves over time and I think there’s got to be flexibility in the way Screen Australia applies it.”

Cleaning guru Shannon Lush recently gave Queenslanders a load of tips to help them clean their homes after the floods.

An Administrative Appeals Tribunal will hear the case in May.

Source: The Age

3 Responses

  1. Throw the appeal away. We need more of a delineation.

    They already throw a million adverts onto tv, ‘news’ programs are now airing adverts for their own shows and products.

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