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ABC1: Think Entertainment

ABC1 has now launched its new branding with channel personalities and the words "Think Entertainment."

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ABC1 has now launched its new branding via idents featuring a range of channel personalities.

With the words “Think Entertainment” it includes floating “think” bubbles, upbeat music and playful appearances from Wil Anderson, Adam Hills, Jennifer Byrne, Margaret Pomeranz, David Stratton, Myf Warhurst, Alan Brough, Todd Sampson, Russel Howcroft and Lawrence Leung.

It follows Channel Controller recently telling TV Tonight he wanted to elevate the Entertainment value of ABC1 with audiences.

A new watermark is also now on air with a single “1” above the network lissajous logo.

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  3. Who says television never teaches you nuthin! @Maev – me too, googled lissajous – new word of the day! Thanks guys. I don’t mind the look – I’ve often thought the ABC looked too blue and staid. Fresher, anyway.

  5. At least the new watermark is grey and not coloured. Hopefully ABC2 will change too. Silly to have a different style logo for ABC2. Intersting to see that the letters ABC are not in the new water mark, just like SBS are not in their watermark,..

  6. The new graphic looks like it’s been designed in-house. I’m assuming that they wanted to get away from the blue end of the spectrum and so got out their colour wheel and just used something from the opposite side. That garish blood-orange is too much. Might work for ABC3 but not the main channel.

    If they had just gone with a 1:1 lissajous curve (ellipse) for ABC1, a 1:2 (8 on it’s side) for ABC2, regular logo for ABC3, and regular with an extra loop for ABC24, they could get rid of the rest of the textual clutter and have a nice clean, recognisable and thematic ident for each channel.

  13. its still a lot of screen clutter and would look neater if someone at ABC could make up their mind which logo they prefer rather than it looking like 3 different logos stacked on top of one another. at least i’ve learned a new word today

  17. I like the one logo and the lissajous underneath. But why do they need the letters ABC underneath it. Every one knows what is means and what it stands for.

    I like the new watermark. Smaller than the previous one and not a colour.

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