Advertisers in Bolt revolt

Advertisers including Tele-Choice, iPrimus and Mr Rentals have instructed Network TEN not to place their ads during The Bolt Report.

Advertisers including Tele-Choice, iPrimus and Mr Rentals have instructed Network TEN not to place their ads during The Bolt Report, hosted by News Limited columnist Andrew Bolt.

Several advertisers were given bonus advertisements in addition to their scheduled advertising, with a number of advertisers unaware they would be promoted during The Bolt Report.

The news was uncovered after a Facebook event dubbed Operation: Bolt-Cutter has been set up by Melbourne writer/comedian Christian Price.

Price noted the advertisers during The Bolt Report’s debut on Sunday and then wrote to them his supporters “will never be buying their products or services again, ever.”

A Facebook user claiming to be the marketing manager at iPrimus posted on the page, “The advertising in question was a bonus spot provided by the network and usually advertisers are only notified of bonus spots after they air. It was in no way a targeted move by iPrimus to advertise during the show or to sponsor the show. After receiving feedback from our customers, we have instructed the TV network to cease allocating bonus spots to iPrimus for this particular TV show.”

Mr Rentals also replied that it does not share or support the views portrayed in the program and  informed TEN that no ads are to appear in the timeslot again.

But Price isn’t taking any glory, claiming the advertisers were already moving to withdraw their ads before he emailed them about his campaign.

“We may have nudged them slightly, but this was totally their call, their business decision,” he told The Music.

A spokesperson for TEN said, “Network TEN works closely with all of its clients to ensure that we find the right programs to help showcase their brands. We regularly recommend programs and timeslot that we believe will deliver very defined audiences for our clients.

“Since launching The Bolt Report, a number of clients who previously advertised within the Sunday morning edition of Video Hits have relocated their campaigns to some of our more youth-focused programming on TEN. The Bolt Report has been selling well and continues to attract interest from a range of advertisers.”

53 Responses

  1. If you dont like Andrew Bolt dont watch him,i dont like today tonight so i dont watch it but i am not going to start blogging about it or start a face book page,i have a life to lead,so i dont even watch tv on a sunday morning ,i am out leaving my carbon footprint on my motor cycle in SE QLD,you bloggers should join Rural Fire Brigades or SES or something productive and stop sitting in front of a tv waiting to whine about a person democratic right to free speech,i served so you people can do that,Goodbye

  2. Glen Beck is an opinion show,he always says ,dont believe me?,do your research,he has had standing invitations for a lot of pollies and Progressive thinkers to come on his show,never arrived,like all those sort of people they wont debate with logic,Beck is leaving to return concentrate on radio.did anyone hear on all these tv or radio stations about Lee Rhiannon speaking at an anti Israel rally or should i say a Palestine solidarity conference soon in Sydney,she will soon have a big say in the running of this country when she gets into Senate,These are the people we should be concerned about,not a free thinker like Bolt or Murray or a Smith.

  3. Mr Retter,where in my comment did i say the CSIRO are liars?i said they get their funding from the Gillard Govt,if they dont spruik the Party line,no fundingfor the nice hotels and business class airfares,do your research,see where the money comes from, the climate change debate is an industry where a lot of people are making money for nothing,the carbon tax is a Govt way to broaden the tax base,thats all,the public service has jumped by 20,000,Gillard needs another 200 people in her own staff,who will pay for all this and the public has a right to know but find this sort of thing on the ABC news,,,,can anyone put up a bunch of things the Mr Bolt has said or stated which have been proved wrong,who will all the left people go after next<Paul Murray,Mike Smith,Gary Hargreaves.the left calls anybody who does not subscribe to Get up like theorys as a right wing extremist,Racist,who should not be allowed airtime,the 6 oclock news has been dumbed down to such an extent people have no idea what is happening in this country,people look up to to Tim Flannery and see how he has been proved wrong time and timeagain,yet this govt is paying him 180,000 a year to be a salesman for nothing yet no facebook pages for him yet

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