Advertisers in Bolt revolt
Advertisers including Tele-Choice, iPrimus and Mr Rentals have instructed Network TEN not to place their ads during The Bolt Report.
Advertisers including Tele-Choice, iPrimus and Mr Rentals have instructed Network TEN not to place their ads during The Bolt Report, hosted by News Limited columnist Andrew Bolt.
Several advertisers were given bonus advertisements in addition to their scheduled advertising, with a number of advertisers unaware they would be promoted during The Bolt Report.
The news was uncovered after a Facebook event dubbed Operation: Bolt-Cutter has been set up by Melbourne writer/comedian Christian Price.
Price noted the advertisers during The Bolt Report’s debut on Sunday and then wrote to them his supporters “will never be buying their products or services again, ever.”
A Facebook user claiming to be the marketing manager at iPrimus posted on the page, “The advertising in question was a bonus spot provided by the network and usually advertisers are only notified of bonus spots after they air. It was in no way a targeted move by iPrimus to advertise during the show or to sponsor the show. After receiving feedback from our customers, we have instructed the TV network to cease allocating bonus spots to iPrimus for this particular TV show.”
Mr Rentals also replied that it does not share or support the views portrayed in the program and informed TEN that no ads are to appear in the timeslot again.
But Price isn’t taking any glory, claiming the advertisers were already moving to withdraw their ads before he emailed them about his campaign.
“We may have nudged them slightly, but this was totally their call, their business decision,” he told The Music.
A spokesperson for TEN said, “Network TEN works closely with all of its clients to ensure that we find the right programs to help showcase their brands. We regularly recommend programs and timeslot that we believe will deliver very defined audiences for our clients.
“Since launching The Bolt Report, a number of clients who previously advertised within the Sunday morning edition of Video Hits have relocated their campaigns to some of our more youth-focused programming on TEN. The Bolt Report has been selling well and continues to attract interest from a range of advertisers.”