Advertisers in Bolt revolt
Advertisers including Tele-Choice, iPrimus and Mr Rentals have instructed Network TEN not to place their ads during The Bolt Report.
- Published by David Knox
- on
- Filed under News
Advertisers including Tele-Choice, iPrimus and Mr Rentals have instructed Network TEN not to place their ads during The Bolt Report, hosted by News Limited columnist Andrew Bolt.
Several advertisers were given bonus advertisements in addition to their scheduled advertising, with a number of advertisers unaware they would be promoted during The Bolt Report.
The news was uncovered after a Facebook event dubbed Operation: Bolt-Cutter has been set up by Melbourne writer/comedian Christian Price.
Price noted the advertisers during The Bolt Report’s debut on Sunday and then wrote to them his supporters “will never be buying their products or services again, ever.”
A Facebook user claiming to be the marketing manager at iPrimus posted on the page, “The advertising in question was a bonus spot provided by the network and usually advertisers are only notified of bonus spots after they air. It was in no way a targeted move by iPrimus to advertise during the show or to sponsor the show. After receiving feedback from our customers, we have instructed the TV network to cease allocating bonus spots to iPrimus for this particular TV show.”
Mr Rentals also replied that it does not share or support the views portrayed in the program and informed TEN that no ads are to appear in the timeslot again.
But Price isn’t taking any glory, claiming the advertisers were already moving to withdraw their ads before he emailed them about his campaign.
“We may have nudged them slightly, but this was totally their call, their business decision,” he told The Music.
A spokesperson for TEN said, “Network TEN works closely with all of its clients to ensure that we find the right programs to help showcase their brands. We regularly recommend programs and timeslot that we believe will deliver very defined audiences for our clients.
“Since launching The Bolt Report, a number of clients who previously advertised within the Sunday morning edition of Video Hits have relocated their campaigns to some of our more youth-focused programming on TEN. The Bolt Report has been selling well and continues to attract interest from a range of advertisers.”
Share
- Tagged with The Bolt Report, Video Hits
53 Responses
@Mike Retter 2.34pm
Exactly right. Well said.
Not that your reasoning will have any impact on Bolt’s Orwellian sheep, but it was still worth your time putting it on the record and well worth our time to read it..
the point is this guy is an extremist. Its not just a “different opinion” as if it were a reasonable, rational voice. He is a hate filled extremist, seething with anger. He has been proven inaccurate many times and yet people believe him like sheep. Thats why its dangerous because it is presented like journalism (factual information) when in reality it is extremist editorial (hearsay, rhetoric, hate, propaganda, bias). It is low quality.
So the argument that any crackpot should be given a show is shortsighted and ultimately to continue the Americanisation of our country. We have a better, more fairer society than America so why do we want to follow them?
I’m sure the advertisers will return if the shows ratings continue to be successful, they certainly continue to advertise with peopple like Alan Jones and Kyle Sandlinads who are reviled by many
I’m surprised that people will go to such lengths to campaign against a person, who holds a different opinion to theirs, there is plenty of voice for alternate or left wing issues in Australia, and plenty of intelligent, well presented people who could host a show of their own to express their left-wing opinions
Bolt supporters are without doubt, the wackiest group around. they keep saying he “tells it like it is” when he has been found to be untruthful many times. he is the ultimate spin-master, an angry man who fires up the wacky right-wing fringe who deny the Holocaust, global warming and evolution. An extreme nut bag!
I don’t know who this Bolt guy is, but I gather he’s not popular with certain people!
Surely though there’s room for all opinions to be expressed on TV?
Why pick on him? Is he any more obnoxiously right-wing than the obnoxious lefties on the ABC?
Interesting Sally that you know who was advertising on the show.
Here’s a tip: if it offends, don’t watch it. How hard is that?
this man tells it like it is not sugar coat it keep it up an see all these left wing wheel nuts spin
It’s an interesting tactic Bold uses to convince you’re readers and supporters that you’re the only one that tells them the truth.
Reading the comments in the other story on here, people actually believe he’s the only one that tells the truth about things like climate change. It’s pretty reckless to encourage people that only you tell them the truth and in doing so support conspiracy theories.
Such as the majority of scientists and all major national and international scientific organisations are untrustworthy and part of a global conspiracy.
Can you image what Bolt would be saying if a Iman was encouraging similar thinking in a small congregation?
Of course Bolt starts by telling people what they want to hear, but by constantly reinforcing such beliefs and ignorance. Encouraging a lack of open minds and distrust in others is quite dangerous.
The fact his supportors can’t understand how people might not like him, or think he has no credability is quite telling.
If you can find it, track down his Finding Nemo review, hilarious read!
@tim, because that was probably the story of his childhood …
It is really sad that wealthy media and mining people can buy into a media comany and put a show like Bolt on. Just goes to show that Rudd was right. If these people can afford this and run a campaign to change a government they should pay a super mining tax. How disgusting.
Excellent news. It’s a tokenistic response but it restores my faith in Australians.
BTW @FJ
It’s pitiful that Bolt supporters have to resort to name calling like “stupid lefty tree huggers” in lieu of rational argument. You must be so proud of yourself.
What gets me about Andrew Bolt is: Why does News Limited, which claims to be a reputable publisher of newspapers, continue to support and nourish the extremist views of someone who is, clearly, a pixel short of a megabyte. I defend free speech, but draw the line at racists.
Who is he, anyway? Is he simply a home-grown nutter or was he spawned by some right-wing American think tank? News Limited is chocka with spooks.
Thanks for that David, I will be joining the FB group. Can’t stand bolt!
I doubt if pulling advertising would have much effect in removing the program from air.
It was reported beforehand that the project was a personal project of Ten director/part owner, Gina Rinehart in order to get her political views out in the open as she wasn’t happy with the political views of the 7 pm project.
$0.02
Good on them. Bolt’s a disgrace and can’t believe Ten would stoop so low and give a man his own show to spread his racist, sexist, and hatred filled messages.
Wow.. I think this is the first time I’ve heard advertisers not wanting their ads to run during certain programs.
jay jay
If they were to do that it would just become like Cross Fire in the US (which john stewart helped to get axed), perhaps they need a centerist to moderate the 2 wings.
That might actually be a show worth watching.
LOL
Bolt gets to the stupid lefty tree huggers. Keep up the good work Andrew.
Do we really want an ‘American style’ targeted campaign like the silly Parents Television Council in the US??
I hope not…
Thanks, Sally, for the heads up. I will now lodge a protest with my bank. It’s time to name and shame. A list, please.
Why is he sitting at the end of the desk on his own?
Cue conservatives (who are often more likely to push for sponsor boycotts) to scream “persecution”…
Great news..Why should those good companies be associated with a show that has such hatred.
I hope Deep Spring water products and the Commonwealth Bank also take heed.They advertised on this woeful show and they should be contacted too.
Good on those advertisers for distancing themselves from this rubbish! “Bolt Cutter”. Hah! Classic.
Hmm why was Bolt given a TV Show anyway? Ten should give him a left-wing co-host and make it a discussion show. Ten keep on making misteps with their news offering. Poor Bolt. All those years of close-minded and ignorant commentary finally coming back to bite him in the behind.
Somehow I doubt Tele-Choice, iPrimus and Mr Rentals generate much revenue for Ten.
When Telstra, McDonalds and the banks start pulling out it’s time to re-think.