There are some interesting remarks from Nine boss David Gyngell discussing the link between sport, media and social responsibility, made at a Bulldogs luncheon.
The Brisbane Times notes that during question time, a member of the audience put it to Gyngell that his network had a responsibility to promote more positive stories, to educate the public that the tawdry needn’t always dominate.
”I’d like to say yes but from a business point of view, the facts don’t stack up in the way you’re talking,” Gyngell replied.
”People don’t always want to read about good stories. They acknowledge good stories and all in this room are speaking about heart, warmth and all the good things that go on at football clubs.
”But the world is not like that. This is purely commercially driven. I’m not running the ABC, I’m not running a free website … Salacious, interesting, character-based stories sell newspapers and get people watching television.
”I’m not saying it’s right, I’m not saying it’s wrong. That’s the facts of the business. Seventy per cent of all one-hour television is made up of crime dramas. They’re based on murders. People are interested in solving who did what to whom. It’s the nature of the world we all live in. I’d like to say that it’s all going to be nice, but bad sells better than good.”