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Every kid wins a prize on Sunday

By the time 6:30pm-9:30pm had ended on Sunday, Seven, Nine and TEN had won an hour each.

On Sunday night it was a case of every kid wins a prize -at least on commercial broadcasters. By the time 6:30pm-9:30pm had ended Seven, Nine and TEN had each won a one hour timeslot.

Underbelly: Razor topped Sunday night viewing with some 1.4m viewers last night, 525,000 of which were in Sydney. In Melbourne it pulled 359,000 and 233,000 in Brisbane.

Underbelly was around double or more of its opposition: Bones (752,000), The No.1 Ladies Detective Agency (729,000), NCIS (657,000) and Dateline (141,000).

Nine had a good night for all of its shows. Although the fast-tracked Person of Interest won its timeslot (791,000) it also lost 600,000 from its lead-in. Fast-tracking of shows means there is limited time to promote new product -is it a better strategy for established rather than new shows? Sometimes Progammers are damned if they do, damned if they don’t.

It was a tight battle at 7:30pm with Junior MasterChef Australia winning with 1.13m viewers -at TEN lately, those are good numbers. 60 Minutes was close behind on (1.11m), then Wild Boys (1.1m), Grand Designs Revisited (837,000) -ABC still hasn’t recoded this with OzTAM to Grand Designs as it did for viewers. Planet Egypt on SBS ONE was 219,000.

At 6:30pm Sunday Night stumped up with 1.3m viewers, ahead of RBT (906,000), ABC News (741,000) and The Renovators on 692,000.

FIA Formula One World Championship topped multichannels on ONE with 280,000.

Nine won the first night of the week.

Week 40

9 Responses

  1. Person Of Interest was excellent good to know it won its timeslot although it deserved better. Still these days with multi chs 800k for 9.40-10-40 is not too bad but yes it did shed a few UB viewers.

  2. I watch probably less than 10 hours of Nine each week. Nine News, Underbelly, Embarrassing Bodies and as a once off.. 2.5 men last week. Now I can promise you during those 10 hours I saw Person of Interest flogged to death in promos. It’s been that way for almost a month so.. no Nine did have plenty of time to promote it and they in fact over did like they’re doing now with Charlie’s Angels

    I recorded Sunday Night because of the chimp story, to be realistic, that story had been making the rounds almost 6 months ago in the US but anyway I don’t know how people follow Sunday Night. They spent over half the show on the one story. Sure the surf life saving segment probably had alot to get through but as I was fast forwarding the whole thing I thought surely this story could have been told in 15 minutes.

  3. 800k for Person of Interest seems a pretty healthy number for 9:30 these days.
    I think delaying Amazing Race is more to do with The Footy Show final than anything else.

  4. Person of Interest was actually pretty good. Also watched UBR for the first time and it held up. Nine’s Sunday is looking like becoming a solid night (without 2.5 Men or TBBT.)
    Seven would be concerned with those Wild Boys numbers. I watched maybe a minute and found it woeful. A waste of Australian drama.

    1. James: There are all sorts of things that can be done to promote a new series when you have enough time: getting footage for ads, sending previews to media for reviews, planning billboard campaigns, sorting classification issues, organising actor interviews on other shows etc. When the window becomes much shorter it impacts on your ability to utilise these. Seven isn’t running TAR this week because it wanted to get more footage to promote the show, so it starts next week with a double ep. It’s great that networks are hitting the greenlight on new shows, but if not enough people know they are on it’s a bit of a risk. I’m not criticising Nine, audiences are always demanding fast-tracking. But there are downsides…..

  5. Thos Masterchef kids are better than last year. they are more adorableand I loved the boy that cooked the paella I think and his grandma was there to support him and he ran and gave her a nice big hug and she was so happy for him.

    Rob Mills singing was really nice on UB last night. Shame about his gun though.

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