On Sunday night it was a case of every kid wins a prize -at least on commercial broadcasters. By the time 6:30pm-9:30pm had ended Seven, Nine and TEN had each won a one hour timeslot.
Underbelly: Razor topped Sunday night viewing with some 1.4m viewers last night, 525,000 of which were in Sydney. In Melbourne it pulled 359,000 and 233,000 in Brisbane.
Underbelly was around double or more of its opposition: Bones (752,000), The No.1 Ladies Detective Agency (729,000), NCIS (657,000) and Dateline (141,000).
Nine had a good night for all of its shows. Although the fast-tracked Person of Interest won its timeslot (791,000) it also lost 600,000 from its lead-in. Fast-tracking of shows means there is limited time to promote new product -is it a better strategy for established rather than new shows? Sometimes Progammers are damned if they do, damned if they don’t.
It was a tight battle at 7:30pm with Junior MasterChef Australia winning with 1.13m viewers -at TEN lately, those are good numbers. 60 Minutes was close behind on (1.11m), then Wild Boys (1.1m), Grand Designs Revisited (837,000) -ABC still hasn’t recoded this with OzTAM to Grand Designs as it did for viewers. Planet Egypt on SBS ONE was 219,000.
At 6:30pm Sunday Night stumped up with 1.3m viewers, ahead of RBT (906,000), ABC News (741,000) and The Renovators on 692,000.
FIA Formula One World Championship topped multichannels on ONE with 280,000.
Nine won the first night of the week.