0/5

Seven dominates Monday but Nine gets a Big Bang

Lleyton Hewitt helped Seven to win Monday by a country mile, but it was The Big Bang Theory that topped the night.

Lleyton Hewitt may have lost his fight at the Australian Open but he sure helped Seven to win the night.

The game didn’t finish until 1am AEDT, ensuring Seven nabbed a huge share for the coveted 6pm-midnight time zone. It pulled a whopping 40.2% share over Nine’s 26.7%, TEN’s 17.2%, ABC’s 11.7% and SBS’ 4.2%.

The Hewitt /Djokovic match averaged 1.32m viewers, down slightly on the preceding match at 1.36m viewers.

But it was Nine’s first-run episode of The Big Bang Theory that topped the night with 1.64m viewers. Even replay episodes pulled 1.35m and 1.13m viewers. No wonder there are so many repeats scheduled this week. The Mentalist nabbed 828,000 viewers. A Current Affair‘s return with Tracy Grimshaw did good business with 1.02m to Today Tonight‘s 1.1m viewers.

TEN’s premiere of The Biggest Loser took 897,000 which is significantly down on the 1.42m premiere for 2010, but last year it premiered on a Sunday. TEN News was 693,000 with The Project, now at 6pm, on 494,000 viewers.

TEN claims it has lifted the 6-7pm timeslot by 22.9% -by measuring a single night against the average of the hour over all the weeknights in the summer non-ratings period.

TEN’s chief programming officer, David Mott, said: “We’re delighted with the performance of The Project at 6:00pm. These early numbers are exactly what we hoped shifting The Project would do for TEN’s early evening schedule. This is a positive start to TEN’s long-term strategy to strengthen its early evening line-up.

The Biggest Loser is one of TEN’s most enduring franchises. We believe that we will build on this result over the season delivering consistently improved ratings in the earlier, family-friendly 7.00 pm timeslot.”

Best for ABC1 was ABC News on 857,000 but the channel also took a hit from the tennis. Mythbusters was 205,000 for SBS ONE.

Monday 23 January 2012

18 Responses

  1. The Fed Up of Home and Away lot watch Big Bang Theory or those of us who grew up on Sale of the Century/Temptation from 1980 to 2009 but are now subjected to watch US Sitcoms instead of the richest quiz are who watches it.I personally If I have a night off work on Mondays would rather go to the library and read a good book or many or visit a late night bookshop at the same hour.

  2. No offence, but Australians should be proud to have Hewitt. He’s a warrior and he puts his heart on the court. If it were other player playing against Djokovic yesterday, he would have given up after losing the first 2 sets.. I have a whole new level of respect for Hewitt after witnessing yesterday’s match.

  3. @effdee

    Losing 40,000 viewers between 10:30pm and 1am is a dream for network tv. I don’t recall the last program that rated over 1.3 million viewers that finished at 1am

  4. @effdee:

    The ratings were an average of the whole Hewitt match. 40000 people didn’t switch off when he was playing. And of course there would be less people watching considering the game finished passed midnight, and to even still have more than 1.3 mill people watching at that time is still pretty good.

  5. I’d would sincerely like to thank the people who pointed out my mistake, yes the correct number is 40,000.

    But, my main point remains the same, Hewitt took the court and people turned off.

    In future I shall endeavor to double check my posts before submitting them… 🙂

  6. Big Bang Theory deserved its ratings figure after all that saturation promotion – but laughs? Few and far between! It is getting lazy, and relying on improbable relationship tanglements (is there such a word?) than the previously clever situations and character arcs. Too complacent. I hope it reverts to form – and soon!
    Disappointing figure for Biggest Loser – getting a bit stale? I will probably stick with it, but will viewers get lured away to Xcess Baggage on Nine instead? It’s going to get ugly!

  7. 494.000 viewers at 6pm and David Mott says they are “delighted”. Ten are the masters of looking at excrement ( referring to the rating not the product) and saying that it’s gold. They really do operate on the principal that if you say back is white long enough people might believe you.

  8. “The Hewitt /Djokovic match averaged 1.32m viewers, down slightly on the preceding match at 1.36m viewers.”

    So Hewitt takes the court and nearly 400,000 people turn off, LOL.

Leave a Reply