No TV broadcast for Mardi Gras in 2012
Mardi Gras misses out on a TV broadcast this year after asking broadcasters to compete for the rights.
Foxtel will not be broadcasting the Sydney Gay and Lesbian Mardi Gras Parade this weekend after a broadcasting deal could not be reached with organisers.
New Mardi Gras asked Foxtel to bid for a tender with Free to Air broadcasters, despite Arena airing the parade live to air for the last 3 years.
A Foxtel spokesperson told TV Tonight, “As is their prerogative, the New Mardi Gras decided to call for tenders for the 2012 parade. While still presenting Foxtel with an opportunity to pitch, New Mardi Gras advised of a community preference for the coverage to be undertaken by a free-to-air broadcaster.
“This is naturally disappointing to us, given the support and exposure we have given the event.”
Last week after no television broadcaster had been reached, New Mardi Gras announced an official Optus-sponsored one hour broadcast would be made available on its official website 24 hours after the Parade.
While the Parade grabbed the nation’s attention when it first aired on the ABC back in 1994, it’s been a long time since it was a Free to Air ratings hit.
In 1997 TEN gave the event its first commercial broadcast. It has been on Foxtel across many years, occasionally as a pay per view event. In 2008 it was also absent from screens, while one year it was only available as a webcast.
This year Kylie will lead the Parade, but only rage will mark the occasion that night, with a “Mardi Gras Special” of music videos.
Foxtel’s spokesperson added, “Foxtel did not tender for the parade but will remain supportive of the Gay & Lesbian community and to that end, we will continue to make airtime available to organisations such as the AIDS Trust Of Australia and ACON, for community service announcements and the promotion of various community events.”
Comment has been sought from New Mardi Gras.