Clean sweep as Seven takes fifth ratings week

It was a clean sweep for Seven in the fifth week of ratings:

Seven topped network, primary, multichannels, demos, every night and every city.

Seven Network finished with 33.6% to Nine 25.5%, TEN 19.8%, ABC 16.0% and SBS 5.1%.

Seven managed 9 of the week’s Top 10 shows led by My Kitchen Rules (up to 1.92m), Revenge and Packed to the Rafters (both 1.71m), Sunday Night (1.27m), Seven News (1.24m), Bones (1.08m) and Better Homes and Gardens (1.07m).

The Big Bang Theory (1.34m) was best for Nine followed by The Great Barrier Reef (1.17m), 60 Minutes (1.14m), Nine News (1.13m) and The Great Mint Swindle (1.07m).

NCIS (1.00m) was TEN’s strongest followed by The Biggest Loser (up to 948,000), Modern Family (871,000), Homeland (810,000) and New Girl (783,000).

ABC News averaged 977,000 for ABC1 then Miss Fisher’s Murder Mysteries (951,000), New Tricks (851,000), Media Watch (747,000) and Four Corners (742,000).

For SBS ONE it was The Real MASH (308,000), Coast and Arctic with Bruce Parry (both 306,000) and The Spice Trail (305,000).

Seven’s primary channel ranked 26.1% to Nine 19.3%, TEN 13.5%, ABC1 11.6%, SBS ONE 4.4%.

7TWO was 4.3%, GO! 3.5%, ELEVEN 3.4%, 7mate 3.2%, ONE 2.9%, ABC2 2.8%, Gem 2.7%, ABC News 24 0.9%, SBS TWO 0.8%, ABC3 0.7%.

Seven won key demos 16-39, 18-49 and 25-54, all seven nights and all 5 metro cities.

ABC beat TEN on Friday and Saturday and tied on Monday.

9 Comments:

  1. Guy, the main reason why shows take a break at Easter and Christmas is because they don’t think they will get the same amount of viewers as they would in ratings. I actually think that MKR would get around the same amount of viewers in Easter, but Seven are obviously only worried about beating their competition and in non-ratings, they could do this without MKR.

  2. @Andrew

    They are not getting rid of it the Easter non ratings period begins in 3 weeks. There are 2 weeks left then a break then Seven rolls out its schedule for after Easter including Titanic, Downton, Dancing, Once, AGT and Criminal Minds plus continuing shows. So as much as MKR could continue it would almost be a waste of product in a period where it doesn’t need to air.

  3. 8.1% lead is absolutely incredible. I actually think that despite Nine having all these new shows after Easter, it won’t help Nine win a week. Seven are just way too strong and believe it or not, I predict that they will be even stronger this week.

  4. Wow. Seven goes from strength to strength. In this market an 8.1% win is massive for the week. It just shows how dominant Seven is on the market at the moment. They will clearly be hard to beat all year.

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