For the last two weeks Australia’s Got Talent has been hard up against it, being thrashed by The Voice when the shows are head to head.
It went as low as 980,000 on one occasion, but rose to over 1.5m when it wasn’t competing.
Some observers have been waiting for Seven to blink, but it has held its nerve through the audition stages.
From next week when it becomes just one episode, Seven has scheduled it on Wednesday night – strategically placed away from Nine’s juggernaut.
It’s a big move away from its traditional home of 7:30pm Tuesdays. Clever move? Running scared? It will surely result in more viewers, which is the bottom line.
Ironically, Nine only has one episode of The Voice scheduled next week, on Monday. But when elimination rounds follow Live performance shows later, Seven presumably faced the same problem.