Easy ratings win for Seven

It was almost a 2011-style hat trick for the Seven Network in last week’s ratings.

Seven easily won the week, taking every night and every city. It was only pipped by GO! topping multichannels and TEN snaring 16-39 demographic. Seven won 18-49 and 25-54.

Seven Network was 30.3% to Nine 24.5%, TEN 21.7%, ABC 16.5% and SBS 7.0%.

The top ten shows were largely divided between Seven and TEN, with Nine only managing one entry.

Seven News Sunday was the week’s top show on 1.54m viewers (weeknights: 1.23m, Sat: 1.23m), then Sunday Night (1.48m), Downton Abbey (1.37m), Revenge (1.34m), Billy Connolly’s Route 66 (1.23m) and Better Homes and Gardens (1.11m).

Nine News (Sun: 1.39m, weeknights: 1.16m, Sat: 937,000), was best for Nine then Hamish & Andy’s Euro Gap Year (1.15m), 60 Minutes (1.11m), Reaching Out (1.00m), and ACA (963,000).

MasterChef‘s best was Sunday with 1.46m for TEN with other brands being The Shire (942,000), NCIS (9717,000), Modern Family (711,000) and New Girl (696,000).

ABC News (weeknights: 960,000, Sat: 878,000, Sun: 774,000) was strongest on ABC1 followed by Australian Story (929,000), Death in Paradise (882,000), Four Corners (817,000) and Media Watch (711,000).

On SBS ONE Tour de France rose to 324,000 (Stage 16) with other brands Usain Bolt: The Fastest Man Alive (311,000), Who Do You Think You Are? (295,000) and RocKwiz (295,000).

Seven’s primary channel was 23.0% to Nine 17.3%, TEN 16.0%, ABC1 11.9% and SBS ONE 6.2%.

GO! led multichannels with 4.6%, then 7TWO 4.1%, 7mate 3.2%, ELEVEN 3.1%, ABC2 2.9%, ONE 2.6%, Gem 2.5%, ABC3 1.0% and ABC News 24 and SBS TWO both on 0.8%.

In other results TEN defeated Nine on Tuesday and Wednesday.

Olympics coverage begins from Saturday. Although they still form part of official ratings surveys, advertisers normally separate such data as an abnormal event.

5 Comments:

  1. Congrats 7 well deserved, and TEN are throwing all they have so good on them..9 have written off anything before the Olympics…otherwise the Voice US would have lasted two nights…. i suspect 9 to come back after the Olympics in a huge way and it will be a ding dong battle in the Red (7) and Blue (9) corners for the rest of the Ratings years…With Ten taking on Aunty for minor placings and SBS as always infighting and destroying themselves…. back to you David…

  2. I don’t really care about the Olympics. Wall to wall sports….boring. I hope some of the other channels give us who are not sports fans some decent alternatives – but I’m not holding my breath….

  3. ten will probably have their best week of the year. I think with the Downton and revenge finales 7 will have an even bigger lead on 9 this week, the Olympics won’t affect 9 much and 9 will have their worst week of the year.

  4. This week will be very interesting ratings wise. Seven may win every night from Sunday to Friday (although it will be seriously challenged on Wednesday by Ten, with the finale of MasterChef Australia going for 2.5 hours, against the grand final of Australia’s Got Talent), but Nine could win the week by claiming Saturday, the first day of competition in London Olympics. Nine will need an audience share of at least 35% (preferably 40% or more) in combined channels on Saturday to have any chance of victory.

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