Freeview’s latest commercial “The Best Things in Life Are Free” would appear to plug all the Free to Air networks in equal measure, except for Community Television channels.
There are clips from shows on ABC, Seven, Nine, TEN and SBS, set to the uber-cool jazz track featuring the Melbourne Ska Orchestra and vocalist Pat Powell.
“More Australians than ever are watching Freeview, and with so much great TV to choose from, viewers are the winners,” says Freeview General Manager, Liz Ross.
“This campaign is all about letting people know that Freeview offers a huge choice of top-quality viewing options, and it’s all free.”
So excited is Freeview that it even includes logos for datacasting channels TV4ME and Extra, both of which run advertiser-related content including home shopping, brand funded, religious and educational programming.
ABC4Kids is there which, strictly speaking is not a channel in its own right, broadcasting on ABC2. SBS HD is there too, simply retransmitting what’s on SBS ONE in upscaled HD.
But where, oh where, are our Community TV channels: C31 (Melbourne) 31 (Brisbane), TVS (Sydney), 44 (Adelaide), WTV (Perth) and all of which are also under the Freeview banner?
Update: Liz Ross tells TV Tonight: “The community channels are not financial shareholders of Freeview however we would prefer that our EPG delivered their data.
“Freeview have undertaken discussions with community channels in the past to facilitate their inclusion on the Freeview EPG . The key challenge relates to the technical requirements at playout. The community channels do not have the infrastructure to be able to deliver and support the data required to populate the EPG, particularly for recording.
“Freeview will continue to encourage community channels to resolve these issues so that they can hopefully be included on the Freeview EPG in the future.”