TEN appoints Russel Howcroft to management role

TEN has confirmed the appointment of Russel Howcroft as Executive General Manager.

To be based in Melbourne, he will be responsible for TEN’s operations in Melbourne, Brisbane, Adelaide and Perth with station managers in Brisbane, Adelaide and Perth reporting to him.

Howcroft, who also appears on Gruen Planet, will exit his role as Chief Executive of Young & Rubicam Brands Australia and New Zealand in January.

TEN CEO James Warburton said: “Russel is a great leader and one of the most outstanding advertising executives in Australia. We are very pleased he is joining Network TEN.

“Russel is extremely well connected in the marketing, advertising and media sectors. His appointment will bring new skills and strengths to the Network TEN management team, particularly in the Melbourne market.”

Howcroft said: “After 24 years of working for some of the best agencies, in the world, I am privileged to be given the chance to pursue another great passion. Television is a very powerful and engaging medium and my experience over the past few years have fuelled my desire to work within the television business.

“In this multi-screen world, television has terrific opportunities to lead the way and develop devoted audiences.”

Howcroft will join Network Ten in February 2013, reporting to TEN Chief Executive Officer James Warburton.


  1. I hope he can fix up Ten.They should rightfully now that Oprah has left the building move Bold and the Beautiful back to Lunch Hour,Give the After School to 5pm Hour back to the kids fully and cut down a little on the Current Affairs/News Shows.

  2. Oh dear! Very bright man and highly experienced advertsing exec……but what does he know about running 4 TV stations? I’m thinking this is window dressing for TEN to get some cred in Melbourne. It will be interesting to see if he gets involved in the Sales function as that, in my view, is where he could ad value.

  3. I think it is great !

    At least when the Executive Team is sitting talking about lowest ever ratings, worst advertising share since receivership in the 90’s and a lack of new advertising contracts for 2013 …..he will be able to crack a joke and bring a bit of humor into the room !

    Very Funny Russell !!

  4. I can clearly see a major coup for Seven and Nine !

    Russell is without doubt conflicted. Sitting as Chairman of Y & R – which agency and client worth their salt will provide Ten and Russell with all their confidential and intimate details for advertising strategies and campaigns.

    I would always be thinking – “Could this be used against me – every opposing client of Y & R should be concerned”.

  5. cynical old codger

    @stevesydney I would wholeheartedly agree!

    But Lachlan must also get rid of All the Dead Wood Ballast He and Gina have loaded on board the “Sinking Titanic Ten”, otherwise they may have to pay someone to Buy Their Shares

    But if P. Henry has not been given the boot before Russell moves in, I would just love to see Russell pair up, Will Anderson and Henry, so Henry can cop some of what he has been dishing up to us and see how long he will suffer it.

    In fact I am even prepared not to watch Breakfast till then, so I will have something to look forward too.

    Then after Henry it can be Will to pair up with Bolt. Please Please Please

  6. Not sure what to think about this. Russell’s approach on Gruen doesn’t seem to match what TEN ought to be, in my mind. But then I don’t know if he’d influence anything to that degree, so in the end he’ll likely have an invisible (if positive) impact.

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