Ratings rinse and repeat

There’s been next to no change in the final weeks of the 2012 survey year.

Once again Seven wins Total People, Nine dominates Demos*, ABC betters TEN and SBS finishes last.

Network:
Seven: 30.5
Nine: 26.8
ABC: 19.2
TEN: 17.7
SBS: 5.8

Primary Channels:
Seven: 22.3
Nine: 19.2
ABC1: 14.7
TEN: 11.8
SBS ONE: 4.7

Multichannels:
GO!: 4.5
7TWO: 4.4
7mate: 3.7
ELEVEN: 3.3
Gem: 3.1
ONE: 2.6
ABC2: 2.5
SBS TWO: 1.1
ABC3: 1.0
ABC News 24: 0.9

Nine took key demos 16-39, 18-49 and 25-54. *UPDATE: Seven wins 18-49s and 25-54s on consolidated data.

Seven topped every night except Thursday which was won by Nine. Seven again took every city except Melbourne which again fell to Nine.

ABC defeated TEN on Sunday, Monday, Tuesday, Wednesday and Friday.

The X Factor topped the week (Performance: 1.46m, Results: 1.44m) for Seven with other brands Sunday Night (1.37m), Seven News (Sun: 1.16m, weeknights: 1.05m), Winners and Losers (1.11m), Surveillance Oz (1.1m), Air Ways (1.06m), Border Security (1.05m), Highway Patrol (1.03m) and Better Homes and Gardens (946,000).

A new Big Bang Theory (1.23m) was best for Nine then 60 Minutes (1.22m), Big Brother (Live Noms: 1.02m, Eviction: 942,000), Nine News (weeknights: 1.01m, Sun: 1.00m), House Husbands (927,000) and A Current Affair (915,000).

New Tricks (1.07m) topped ABC1 followed by Gruen Planet (1.02m), ABC News (weeknights: 979,000, Sun: 875,000), David Attenborough: Kingdom of Plants (972,000), The Making of The Kingdom of Plants (909,000), Australian Story (908,000), Jack Irish (852,000) and Rake (838,000).

A new Modern Family (908,000) was best for TEN then Homeland (712,000), NCIS (632,000), more Modern Family repeats, then Jamie’s 15 Minute Meals (614,000 / 584,000), TEN News (598,000) and Law and Order: SVU (585,000).

A repeat of Coast (329,000) topped SBS ONE followed by Who Do You Think You Are? (305,000), Two Greedy Italians …Still Hungry (296,000), Luke Nguyen’s Greater Mekong 2 (257,000) and Battle Castle (256,000).

There are 5 weeks remaining in the 2012 survey year.

12 Comments:

  1. TasTVcameraman

    The sooner they have more boxes out there for us over 55 age group, maybe a different picture will emerge. Radio falls into the same trap, especially here in Tasmania. We have a large proportion of people over 65

  2. I smiled when I saw the comments about the baby boomer demo group. TV seems to be the last facet of life that still overlooks the BB generation… not a smart move. Boomers are cashed up, internet savvy, literate, mobile and don’t mind picking an argument with anyone.

    Ignore them at your peril.

  3. scruffnkelsmum

    ok, kewl that makes sense. so they (under 16, over 55)are ignored for the demos- I wonder why seeing they do exost, lol, but arecounted for total people- a tad misleading IMO… 😉 oh well- more tweaking/manipulating of figures to get the result each Channel wants, lol….

  4. As part of the baby boomer generation who is 55+ it would seem to me time for our group to actually be considered a demo group. We will soon be one of the largest, with massive spending power, which advertisers will love, and, I suspect, will further lift the ABC!

  5. @scruffnkelsmum

    Thats simple. A gigantic chunk of the population are younger than 16 and older than 54. The ABS reported that in 2011 that 13.7% of the population is 65+. So add in people who are 55-64 and 0-15 and you get a gigantic number of people who are not in the advertising demographics.

  6. call me naive, but I do not understand how 9 can win all demos, but 7 wins totals?? if 9 wins across all the age groups, how can 7 have a higher % across same market?????

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