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Burn Notice at risk of another burn notice?

Can Burn Notice stay intact after such worrying ratings on TEN?

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Burn Notice will likely be on notice with TEN following the network’s dismal showing on Friday night.

TEN’s primary channel share of 7.3% was more than doubled by ABC1’s 17.5%. It was only just in front of SBS ONE on 5.4%. Both Seven and Nine were above 21%.

TEN had traditionally struggled on Fridays but even in summer it’s hard to remember things getting this low. Its best performer was TEN News (557,000) then The Project (407,000), The Bold & The Beautiful (359,000), The Living Room (290,000), The Simpsons (251,000) and Burn Notice (219,000).

Meanwhile ABC1 had 1.07m for New Tricks in the same time slot as Burn Notice.

If TEN is prepared to weather the storm and rebrand Fridays as a drama night it might be able to benefit from this six months down the track.

But judging from the past it will more likely flip back to movies shortly…. which is kinda how we got here in the first place.

26 Responses

  1. It took a month but Burn Notice is now dumped as Channel 10 tried to get set for the 2013 ratings season.

    It joins Psych, White Collar and The Finder as shows 10 owns but can’t find anywhere to screen despite having 3 channels to fill.

  3. Any drama this isn’t targeted at over 55s will not rate on Friday nights. Even if people do want to watch it they will timeshift it.

    That is why the ABC shows New Tricks, Midsommer Murders and Poirot etc. which have around 80% of their audience over 55.

    And why 7 & 9 don’t show dramas.

  4. Burn Notice is a really good show. However considering New Tricks which no one under 60 watches, except for try hard loner teen girls who like to think they are unique for watching old people programs on the ABC rated better.

    It says a lot about what people are watching.

    Although with demographics, it’d be interesting if TEN had those numbers with new tricks, what the ad revenue would be like compared to a lower rating Burn Notice which I assume is in the key demographics.

  6. Friday night was a bad move.

    Ten did the same thing to YTT and it tanked when it went up against the AFL on Seven.

    Ten should just give up on Friday nights and put repeats of Prada and 27 dresses.

  7. There must be new content for GEM. They have Pan Am that they could pair with Dallas. Glossy summer fair. Do they at 9 also have the rights to Major Crimes as I have seen all of the Closer way to many times now. Ten still have The Finder to finish along with Emily Owens. Seriously Amazon at this rate.

  8. If one is going to be the cops channel can I name Gem the rerun channel (unless others have a better name). Since it began Gem has had hardly any new content (besides a small amount sport) and it doesn’t really have an identity. Its not a channel I will willingly watch unless they show a sporting event I am interested in or Drop Dead Diva.

  9. Having just read the Guide in the SMH I did notice that White Collar is still listed on Ten. Its a bit difficult knowing what if anything to watch when the schedule is ever changing, and 10 hours of The Almighty Johnsons is not the answer either. Will wait and see what Friday brings. Longest drum roll….

  10. So Ten bounces this show around the schedules, drops it when it doesn’t perform, relegates it to the little-watched Channel COPS (thank you deedeedragons!) to re-start a season, then relaunches it on the parent channel whilst COPS is still showing older episodes?
    I think it’s highly likely that a large portion of Burn Notice’s audience have probably given up on Ten/COPS by now.

  11. I can only re-iterate what people have already said. Ten shouldn’t be surprised given how poorly they have treated this show in the past – changing times, days, and even channels. With the number of repeats, people prob aren’t even aware that there are new eps hiding on Friday night which, along with Sat night, is going to be a deep chasm in Ten’s weekly ratings anyway.

    Given that we are more than 5 months behind the US, I’m pretty sure a lot of the real fans have already seen it and the rest can pre-order the Series 6 DVD set thru Amazon and elsewhere.

    @deedeedragons – I’m going to start calling it Channel COPS from now on.

  12. Well as people keep on saying and TEN fails to take notice, put a show on , at the same time, same channel, every week you may build an audience. It is like Seven putting Home and Away on at 7.00 on Mondays then 6.30 on Tuesdays and then 8.00 on Wednesdays and then changing the times around the next week as if to purposely alienate viewers, because they are doing a great job of it, alienating viewerrs, that is the one thing TEN does extremely well. Congratulations Ten, you deserve an award for nearly losing all viewers. Seven and Nine are rubbing their hands with “Glee”

  13. just give it back to One! it always seemed to work on Wednesdays, it’s summer and people wanna go out and go to the beach on Friday nights and stuff. once you decide to move a show to another channel that should be it, no more moving it back in ratings or on ratings. I said it in another post before it started airing, it didn’t work before.. not going to now.

    if your not gonna use these new digital channels for new content, then what are they good for?! repeats? even 11 has been lacking in new stuff, as well as Gem.

  14. A viewer has to be very dedicated to follow a show like Burn Notice. I am never quite sure which channel of TEN it will be on, and if it is a new episode or a repeat. I still have eleven episodes from the last season they showed on my DVR. I had hoped to watch them and go straight through to this new season, but who knows now??

  17. I absolutety love Burn Notice, and the first three episodes of the season have been fantastic. But the shows target audience aren’t watching TV on a Friday night. Although the idea of a drama Friday night, similar to that currently offered by FOX8 (The Lying Game, Vampire Diaries and Smallville), is a good idea, Burn Notice is suffering from it. I think if TEN keep the show there the new Friday schedule will be successful, but its gonna be a rough couple of months. It would be interesting to see the consolidated figures for the first two weeks of Burn Notice as a show like this would see more online views than some of TEN’s other programming (e.g. NCIS)

  19. You can’t treat a show with utter contempt ie skipping episodes, putting it on eleven and being behind the USA without people losing interest!!! Ten were bitching about NCIS not rating as well but they treat the viewing public like morons so of course the majority will view their favourite shows via alternate means. Shame on you Ten, your financial situation will not change until you sort these simple issues out!!

  20. That’s bad even for TEN.

    Maybe they should have bought back Burn Notice sooner, I guess most don’t know or care they are new episodes? Something needs to be done to fix TEN, and re-running movies Friday night is not the answer IMO.

    So my bet is sooner rather than later TEN will go back to movies on Friday nights LOL

  21. I personally don’t watch burn notice but what do they expect is going to happen when you constantly keep changing timeslots and channels for a show (I remember hearing new eps were on one as well). I have the same problem with drop dead diva running on different timeslots and being moved from nine to Go and then Gem. How do the networks expect to keep an audience when they treat shows so poorly. And yes nine network I am still waiting for season 4 of drop dead diva.

  22. And let’s face it… Throwing it up against top tier British dramas like New Tricks was never going to end well. Mind you, New Tricks has come to an end now…

  23. Fridays isn’t a great night for Burn Notice anyway. However, as observed, they really should try and build something that is ‘theirs’ and this is a good start. It’s better than more replays of Prada anyway.

    Perhaps if they built a “block” of programs around Burn Notice they’d have more luck, as it stands pretty much on its own right now. What are they doing with shows like Monk, that they have the rights to? Once upon a time we used to see shows like Burn Notice, Monk and Psych in a drama/comedy block, which worked rather well.

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