Reality rules Wednesday ratings

Ratings: Outside of News, Reality shows were the only titles to crack the magic million on Wednesday.

2013-03-14_1037Wednesday night proved to be an easy win for Seven with My Kitchen Rules well ahead of The Block. Both reality shows were the only titles outside of News to crack the magic million.

Seven network share was 35.7% then Nine 26.2%, ABC 18.3%, TEN 15.3% and SBS 4.5%.

My Kitchen Rules ruled at #1 with 1.8m viewers for Seven then Seven News (1.16m), Today Tonight (968,000), Home and Away (913,000), Last Resort (685,000 / 515,000) and Deal or No Deal (526,000).

The Block (1.27m) was best for Nine then Nine News (1.07m), ACA (902,000), Hot Property (626,000), Hot Seat (540,000) and Movie: Sherlock Holmes (352,000).

ABC News (917,000) topped ABC1 then Qi (767,000), 7:30 (664,000), The Agony of Life (598,000), Shaun Micallef’s Mad as Hell (596,000), Adam Hills: The Last Leg (443,000), Grand Designs (326,000) and Would I Lie to You? (322,000).

TEN News was again best for TEN on 635,000. Mr & Mrs Murder was 606,000, Modern Family was 415,000 / 315,000, The Project was 397,000, The Simpsons was 366,000 and The Good Wife was 355,000.

Wildest Arctic (239,000) was well ahead of other SBS titles Hostile Environment and World News Australia (both 156,000) and Inside Japan’s Nuclear Meltdown (141,000).

7mate’s American Pickers topped multichannels with 291,000 viewers.

Sunrise: 361,000
Today:  337,000
ABC News Breakfast: 55,000 / 25,000

OzTAM Overnights: Wednesday 13 March 2013

28 Responses

  1. I just want to add a warning that only contemplate moving to a multi-channel if the figures are so dire it’s completely unacceptable for the main channel. Also only for early on like 8.30pm or 9.30pm. Because it could make more sense to keep it on a main channel at a later time. If 8.30pm is unacceptable then 9.30pm. If not 9.30pm then 10.30pm on a main channel. Knowing the figures will drop with every move. So can you live with the current figure?

    That said what Nine really need to do is employ one or more people to analyse the past figures. If something rated above 200,000 then what happened when left there? What happened when a channel moved it to 10.30pm? Also these days what happens when something is moved to a multi-channel? So you have the potential figures. All you have to contemplate again is what figure are you prepared to live with. Knowing that it isn’t exact. But it might lead to better decision making.

  2. I just want to reiterate that I loved Parade’s End. I’ll admit I knew the ratings would die in a ditch. Because if double episodes didn’t work for the main channel then it won’t work for a multi-channel even later on.

    If double episodes don’t work you do single episodes. You only use a later timeslot on the main channel because of ratings reasons. If you choose a multi-channel then you stick to an earlier time. Preferable the same day and time you chose the last week eg. Wednesday 8.30pm. You stick to that week after week. You tell people via TV Guides, ads and the like. I call it the win-win scenario. Because it advantages the viewers by having it at a sensible time. The ones that stick around. Most of them can see it. I’m sorry if my previous comments on this was unclear.

    I just hope they’ll play it next week before midnight if possible. Just to finish it off. Thank you very much so far.

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