Sport won over politics with State of Origin match scoring 2.23m viewers for Nine. Given that Nine had the broadcast on air from about 7:45 it’s a pretty fair bet that this match number is close to being accurate. And on any given day that’s a sensational number.
Looking at network shares also shows us where audiences went. Nine dominated from 6pm through until the end of Origin.
Nine had 39.4% then ABC 22.7%, Seven 22.1%, TEN 13.3% and SBS 2.5%.
Nine’s political coverage from 6:30pm is understood to have been the leader averaging 1.48m viewers.
But ABC also had big numbers watching with its coverage from 7pm with the network coming second for the night, including a 5.9% share for ABC News 24.
SKY News, which scored the Gillard ballot announcement, completely dominated in Pay TV.
OzTAM Overnights: Wednesday 26 June 2013