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Eyewitness News returns to TEN
Eyewitness News is confirmed as a brand returning to TEN, streaming Live "anywhere, anytime, on any device."
- Published by David Knox
- on
- Filed under News
As tipped, TEN has confirmed the return of the Eyewitness News brand with Live Streaming of its news “anywhere, anytime, on any device.”
The network rolled out first promos last night.
Eyewitness News first began on TEN in the 1970s, but now with social media, smartphones and tablets, it is ripe for a return.
TEN has tweeted the changes take effect from its 5pm bulletins today.
This post updates.
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14 Responses
Hmmm. “This post updates.” Oops.
Isn’t every witness an eyewitness? Tautology much? Plus why mess with the only show on the network that actually rates? Having said all that, I do love this brand so I hope it works for Ten.
I forgot DK mentioned this…do not normally watch much news…just decided to tonight while I had an early supper…
I liked it…only issue…the logo looks fine…but is still too large.
I hate that logo – it looks cartoonish.. if they want to be taken seriously they need something that looks a bit more grown up..
The branding will only have relevance if they actually pump up the ‘eyewitness’ viewer soured stories angle. They should be employing some social media people to go along with it.
Speaking of which J Bar, isn’t Back to the Future due back on ten?
Wonder if we get the old theme tune too
Brilliant move TEN! This is like rearranging deck chairs on the Titanic.
Eyewitness News?, what a stupid name.
They brought back Young Talent Time, that failed. They brought back It’s a Knockout, that failed.
Surely they’re running out of concepts from the 70’s to recycle.
Probably a good idea to give them a point of difference. From the boring 7 news / 9 news branding.
The new graphic looks like something from the US, although I do like it.
something something Emperor’s New Clothes
Back to the future. Why?