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Fast-tracking week drives Seven shares

Ratings: The Blacklist and Agents of Shield help Seven to a strong finish, while ABC's Fleet Review outranks everything on Nine and TEN.

2013-10-07_0041The case for fast-tracking new shows has been made at Seven, giving the network a very strong week.

Seven finished with a clear 5% lead over its rival, Nine.

The Blacklist topped the week with 1.6m viewers. Along with The X Factor and Dancing with the Stars, Marvel’s Agents of S.H.I.E.L.D. also finished in the top ten with 1.3m viewers across two episodes.

ABC’s Fleet Review Spectacular was a big hit for the public broadcaster. At 1.43m viewers it was higher than anything Nine or TEN aired all week. ABC even won Saturday night -another 204,000 watched it on ABC News 24.

Nine News (1.17m) was best for Nine, while a Modern Family episode was best for TEN.

Network:
Seven: 31.4
Nine: 26.4
ABC: 20.0
TEN 16.7
SBS: 5.4

Primary channels:
Seven: 24.4
Nine: 18.7
ABC1: 14.7
TEN: 10.8
SBS ONE: 4.5

Multichannels:
GO!: 4.7
7mate: 3.6
7TWO: 3.5
ELEVEN 3.5
ABC2: 3.0
GEM: 3.0
ONE: 2.5
ABC News 24: 1.5
ABC3: 0.9
SBS 2: 0.8
NITV: 0.1

Seven won 18-49 and 25-54, while Nine won 16-39 demos.

Seven won every night from Sunday to Friday.

ABC defeated TEN every night except Sunday and Wednesday.

Seven ranked first in all 5 metro cities.

3 Responses

  1. Ten was able to fast-track Under The Dome successfully.

    If you have the right show for the Australian market, the right slot and buzz coming out of the US it can work. There are a lot more new shows that have been fast-tracked in October and rated 400k e.g. POI and Sleepy Hollow even though they have been hits in the US.

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