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FremantleMedia picks up rights to I Can Do That!

In this Israeli format, eight celebrities to choose an act to master in a week on TV. Plus a new Director of Development at FremantleMedia.

2013-10-22_1705Israeli talent show I Can Do That! could be headed to Australia after FremantleMedia Australia picked up the rights to the format at Mipcom in Cannes.

The series challenges eight celebrities to choose an act to master in a week before they perform it live, with viewers deciding who’s best. These include juggling, hula hoops with fire, magic and assorted visual challenges.

There are also no eliminations.

A spectacular prime time entertainment format that challenges a group of eight celebrities to perform breathtaking live acts and prove that if you just give them a week, there’s nothing they can’t do! They will have to walk down the interactive studio steps to choose their act and decide if they can do that! Only the viewers can decide who has given the best performance! Watch your favorite stars master a new skill every week, and face challenges beyond their imagination. They may already be winners, but can they do… THAT?

Tim Clucas, director of programming at FremantleMedia Australia, tells C21: “We went to Mipcom looking for an early evening format that could provide laughs, entertainment, and jeopardy in a glossy, pacey programme that would bring the whole family back together in front of the one show. I Can Do That! delivers all of that and adds celebrities and charity fundraising as a bonus.”

The format was also recently picked up in France, Spain, Italy, Portugal, Germany and Norway, in deals with international content companies Endemol, Banijay and Shine.

So far no broadcaster is yet attached.

You can see a clip here.

Meanwhile FremantleMedia Australia has promoted Caroline Spencer to a new role as announced a new Director of Development.

Spencer, who has been executive producer on MasterChef, The Farmer Wants A Wife and Recipe To Riches, will oversee new entertainment and reality formats as well as adapting international formats for the Australian market. She will work closely with Rob Clark, Director – Global Entertainment Development.

(FMA) CEO Ian Hogg said,  “Caroline is an incredibly intuitive television producer and her creativity is unquestionable. Her new role gives us more focus and renewed energy in this critical part of the business.”

Spencer said, “I’m thrilled to be joining Ian’s executive team. The TV landscape is changing so rapidly and so profoundly so to be part of the “pointy end” in development is a dream come true for me. The opportunity to work more closely with Ian and Rob is an added bonus.”

Her appointment is effective immediately.

FMA Creative Director Jason Stephens (Better Man, Killing Time, Mr & Mrs Murder, Devil’s Dust, Schapelle) will focus exclusively on drama projects for FMA with his production company Bravado.

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