Spring was established two years ago as the “Jetstar to our Qantas” to produced branded-entertainment shows with its own premises and staff.
Following a McDonald’s sponsored It’s a Knockout, it produced Steve Irwins’ Wildlife Warriors, Australia Day Celebrates, Great Australians plus content for Commonwealth Bank and Mamamia websites.
AdNews reports Ian Hogg today notified staff of the change, while announcing a reorganisation of staff, including Spring general manager Zara Curtis promoted to general manager, Spring and Brand Partnerships, with expanded responsibility for FremantleMedia Licensing and all third party commercial partnerships.
Spring will continue to create “brand friendly” content for television, social media, mobile and YouTube.
Earlier this month a Spring spokesperson told TV Tonight, “Spring will have a major announcement in a couple of weeks.”