Seven to launch healthyMEtv as HbbTV channel

Seven releases more details on the new branded channel, as part of its new Video on Demand service for connected TVs.

seven 006Seven has now released more details on the new branded channel it announced at their Upfronts, healthyMEtv, in partnership with Brand New Media.

The health channel will be part of Seven’s upcoming Hybrid broadband TV, Video on Demand service. Seven’s HbbTV service will be available to connected TVs early in 2014.

Kurt Burnette (pictured), Chief Revenue Officer for Seven West Media says, “Our data and insights teams have clearly identified that Australians are increasingly and actively seeking health and wellbeing content and information. And as such they are also an audience our advertising partners are seeking to reach. We are excited to be marketing partners with Brand New Media to provide Australians with this first of a kind service as our company moves into the growing health sector.

“The unmatched promotional power of Seven West Media’s portfolio of media assets will bring huge scale to the channel and ensure its success. HealthyMEtv will be one of the first channels to appear on Seven’s Hybrid broadband TV platform (HBBTV) launch early in 2014.”

Seven West Media today announced a marketing partnership with Brand New Media to launch a brand new transmedia OTT channel, healthyMEtv. Positioned as “Your home of good health” the channel will deliver a raft of healthy TV programming to help educate, inform and motivate Australians towards a healthier, more fulfilling lifestyle. The channel’s rich content covers a broad range of health and well‐being topics ‐ such as exercise and fitness programs, health news, medical insights, nutrition advice and healthy cooking.

There’s also a vast range of highly informative videos to help lose weight, get fit, manage stress and learning to relax. You can also access a range of helpful tools, to get a better understanding of your current health and to identify ways of improving it.

Brand New Media is producing the channel and leading content and marketing. Announcing the partnership, Perry Smith, CEO of Brand New Media says, “This strategic partnership with Seven West Media combines the best of health and wellness content with the best of technology, bringing Australia, a technology‐savvy and wellbeing‐centric country, a never‐before‐seen transmedia health platform.”

Perry adds, “Australia has a strong consumption of content on connected devices and TV anytime and anywhere is a here and now proposition. This channel provides Australia with a resource to educate, inspire and entertain; a resource to help people lead a healthy lifestyle and manage their health.”

Born out of insights and research, the channel’s content will focus on the topics which matter most to Australians, from showcasing the hottest fitness trends and health recipes, information covering a wide range of conditions such as mental health and obesity, advice about pregnancy and fertility, and identifying symptoms and the world of treatments. The channel will deliver a wholesome combination of formats including, bite-sized videos, expert interviews, inspirational documentaries, informative how to’s, panel shows, news bulletins, reality shows, plus much more. What’s more tune in anytime, anywhere on any connected device, computer, tablet, smart phone or smart TV.

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