The series seeks to “change exhausted ordinary Australians into something extraordinary” and to live a balanced, healthy life. It uses weight loss technology and health, fitness and style experts.
“There is an epidemic of exhaustion in modern life. Many people are overcommitted, overtired and overweight. We’re working harder and longer, it’s time to wrestle back some control,” said Armytage.
“Bringing Sexy Back offers Australians the chance to reinvent themselves.
“With professional help we will empower people to make positive life changes to improve their self-image.”
Armytage, 37 added, “I’ve been in the public eye for more than 15 years and I know what it’s like to feel you fall short of others expectations but this show is about equipping people to make healthy life choices.”
Director of Network Production Brad Lyons described the show as “an inspirational makeover series giving Australians the rare opportunity to change their lives, supported by some of the best experts in business. People will be fascinated with the transformations.”
Bringing Sexy Back is an original Seven production. Executive Producer for Seven is Sonya Wilkes.