ASTRA Industry Excellence Awards: winners

Host James Bracey, Luke and Wyatt, Charlie Albone, Didier Cohen, Megan Barnard, Gerard Middleton and Kerri–Anne Kennerley presented at the 2014 ASTRA Industry Excellence Award winners at Simmer on the Bay in Sydney last night.

The awards recognise achievements by STV channels, operators, production houses, media, advertising and creative agencies ahead of the ASTRA Awards in 2 weeks time.

“This year’s Industry Excellence Awards are the most competitive in the eight year history of the event. The quality of the campaigns and the high calibre of the entrants and finalists highlight the huge amount of talent behind the subscription television industry,”said Andrew Maiden, CEO of ASTRA.

“ASTRA congratulates this year’s winners – their innovative and dynamic campaigns showcase some of the very best that the subscription television industry can offer.”

Winners from the 37 finalists were:

Most Outstanding Marketing Campaign for Subscription Sales or Subscriber Retention/Extension – awarded to the most outstanding consumer marketing campaign used to drive either subscription sales or to encourage customer retention, loyalty, and/or updating current subscribers to a new tier (i.e. taking on HD, iQ).
Foxtel Go Launch Campaign, FOXTEL

Most Outstanding Use of STV for a Consumer Advertising Campaign – awarded to an organisation for the most outstanding use of Australian STV for a consumer advertising campaign.
Kellogg’s Nutri-Grain Fuel On Activation, Multi-Channel Network

Most Outstanding On-Air Program Promotion – awarded to the most creative and effective on-air program promotion for an STV program, series or event.
Wentworth Launch, SoHo

Most Outstanding Off-Air Program Promotion – awarded to the most creative and effective off-air program promotion for a STV program, series or event.
Wentworth Launch, SoHo

Most Outstanding Channel Image Spot – awarded to an organisation for the most creative and effective channel image spot designed to define, launch, build awareness, or change perception of the channel brand.
Channel [V] Realms v.2, Channel [V]

Most Outstanding Multi-Media Promotion – awarded to the most outstanding integrated consumer marketing campaign to promote an Australian STV channel identity, program or a platform.
Australia’s Next Top Selfie Competition, FOX8

Most Outstanding Social Media Campaign
Awarded to the most creative and effective stand-alone social media campaign to promote Australian STV channel identity, program or a platform.
Embarrassing Bodies Down Under – The Unspeakables, LifeStyle YOU

Most Outstanding PR/Communications Campaign
Awarded to the most creative and effective stand-alone PR communications campaign to promote an Australian STV channel identity, program or a platform.
Dare to Be Square – Giving Kids a Voice, Nickelodeon

Most Outstanding Marketing Campaign Under $50,000
Awarded to the most creative and effective consumer marketing campaign to promote a channel, identity or program for under $50,000.
The Foxtel and Eurosport #Vueltaskelta, MediaCom, FOXTEL and Eurosport

Most Outstanding Use of Technology
Awarded to the most creative and effective use of technology and interactive television for consumer use, recognising the creative and interactive applications that are regularly developed by operators such as HD TV, iQ and individual targeted technical components (such as targeted microsite, mobile site, game or widget).
Foxtel Play, FOXTEL