ABC International will establish an online portal in China enabling a range of ABC and other Australian media content and services to be seen. It also allows for the ABC to establish a base in Shanghai to sell media content across China, enter into international co-productions, and generate international sponsorship opportunities.
“This historic agreement opens up a whole new world of television and online cooperation between Australia and China,” ABC Managing Director Mark Scott said. “It provides a truly unique window for all Australian media to build a friendly and mutually cooperative relationship with China.
“International Channel Shanghai last week broadcast a week of Australian TV programs provided by the ABC and Australia Network to coincide with Prime Minister Tony Abbott’s visit. Q&A’s live broadcast in China was the first open interactive public comment style program broadcast live from China to Australia. The success of last week and the future under this agreement will help build understanding between China and Australia.”
Mr Sun Wei, the Executive Director of the Shanghai Media Group’s International Channel Shanghai, said: “The Shanghai Media Group is China’s second largest media organisation and its recent restructure ensures we are looking to further build our international media partnerships.
“Ground breaking international broadcasts such as Q&A, which was produced as a collaboration between Australian and Chinese television crews, pave the way for bigger and better international media cooperation and cultural connections in the future.”
Lynley Marshall, the CEO of ABC International, said: “This agreement will enable us to put the full range of Australia Network programming and content from other Australian media into China and for China to connect more closely with our media.
“Most importantly, the agreement will provide opportunities for promotion of Australian business, tourism, entertainment, culture and education”.
Britain’s BBC World Service and America’s CNN International are the only Western broadcasters currently available in China.