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Meanwhile in the real breakfast battle….

Sunrise reiterates its leadership in the breakfast television landscape.

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Now that Wake Up is no more time to take another look at the Sunrise and Today battle, which by the look of this graph supplied by Seven sees them with a comfortable lead.

These numbers are weekly averages for Total People from Week 7 – 21 (Sun-Wed for this week only). This includes two Easter non-ratings weeks.

The numbers are for 7am – 9am only but this is the standard used by both shows in coding and reportage, so no change there.

Looks like Today got closest in Week 15 with 335,000 to Sunrise‘s 352,000.

Meanwhile ABC News Breakfast, which isn’t ratings driven, has also been putting in good numbers lately: this week up to 140,000 across two channels.

15 Responses

  1. I’m not surprised Today is failing in the ratings. Their obsession with vacuous “celebrities” such as the almost non-stop hype on Saturday’s show about Kim Kardashian’s wedding and Edelsen’s new girlfriend is a complete turnoff, as is their new obsession with “girly” nonsense such as makeovers and painting women blue. Sunrise is far better and much more entertaining and is much more appealing to male viewers and it is not surprising to see it always winning the ratings.

  2. Abc breakfast is a great show, now that wake up is no more that’s probably what I’ll be watching, so over today in particular who try way too hard to be cool. A note to the networks no adult cares to know the daily updates of Miley Cyrus, Justin Beiber and Kim kardashian. networks need to find some real news and stop boosting the profiles of such trash.

  3. I regularly watch the ABC News Breakfast Show, and I find it does a more comprehensive job covering news and politics than its commercial TV rivals.

  4. Where would Seven be in the ratings without Perth & Adelaide though. Those 2 markets are usually the reason shows do well, esp their news shows.
    @dwuuuu why do you think Wake Up viewers are automatically going to go to Sunrise & not Today?
    I personally can’t watch David Koch or Sam (Miss Attention Seeker) Armytage.
    I hope that Peter Meaking fights for Ten to reclaim some Breakfast Show history with GMA.

  7. I noticed on ACA the other night during a story on the axing of Wake Up they had a crack at ABC News Breakfast by mocking it’s numbers and saying it rates around the same as Wake Up. Perhaps the person who did research for the story could do their job properly next time or perhaps they conveniently didn’t include the ABCNews24 numbers to suit their agenda.

  9. Thanks David. Could you also please ask Seven to send you the graphs for 6pm-6.30pm, 6.30pm-7pm and 7pm-7.30pm. Would be very interested to see these too 🙂

  12. Sunrise, Today & ABC news breakfast are both doing well than Wake Up. I remember from 2012 when Breakfast couldn’t go beyond 3rd spot.

  14. ABC news breakfast is a huge success considering its budget and its very humble beginnings. good of them for recognising a gap in the market and delivering to that audience. sometimes rating 6-fold on what Wake Up got.

    didn’t stop ACA from finishing their story about Wake Up’s axing with. “and then there is ABC breakfast, which never rated better than Wake Up, is still there, but then, we’re all paying for it, yeah whatever”

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