Multichannel Survey: ELEVEN, ONE.

Screen Shot 2014-05-11 at 1.47.33 am.jpgIn the third of the current features on multichannels we turn to ELEVEN, the #1 daytime multichannel and ONE, which recently had its best week ever thanks to the Winter Olympics.

TEN also indicates it is seeking legislative change as an option to switch its primary channel to high definition.

Here are the answers provided by TEN:

ELEVEN

BRAND IDENTITY:

  • The home of fun and bold entertainment for a distinctly youthful audience.
  • Cheeky, irreverent and honest.

TARGET DEMOGRAPHIC: 13 to 29s

RATINGS / PERFORMANCE RESULTS:

  • Average 123,000 viewers in prime-time.
  • Up 11% in 16 to 39s, 5% in 13 to 29s and 4% in total people so far this year compared with the same period in 2013.
  • Up 23% in women 16 to 39 and 11% in women so far this year compared with the same period in 2013.
  • #1 multi-channel in women 16 to 39 and women 25 to 54.
  • #1 multi-channel in daytime in total people, women, 25 to 54s and under 55s.

KEY FIRST RUN TITLES:

  • Neighbours
  • American Idol
  • Supernatural
  • Glee
  • So You Think You Can Dance US
  • American Horror Story
  • Snog Marry Avoid

 

UPCOMING FIRST RUN TITLES:

  • So You Think You Can Dance US
  • Enlisted
  • Dads
  • New Girl
  • Dexter
  • Nurse Jackie
  • Witches of East End

RECENT SUCCESS STORIES:

  • Neighbours: average 297,000 viewers. Up 4% from 2013, #1 regular series on the multi-channels
  • Supernatural: average 151,000 viewers. Up 6% from 2013.
  • The Simpsons 25th Anniversary – Fan Favourite Countdown: 176,000 viewers. #1 in its timeslot across the multi-channels in 13 to 29s, 16 to 39s and 25 to 54s.
  • Beverly Hills 90210 (5.30pm-6.30pm): average 93,000 viewers. #1 in its timeslot across the multi-channels in 16 to 39s.

FIRST-RUN AUSTRALIAN CONTENT:

  • Neighbours
  • The Loop
  • Couchtime
  • Toasted TV
  • Totally Wild
  • Scope
  • Wurrawhy
  • Get Ace
  • Jar Dwellers
  • Vic the Viking

CATCH-UP SHOWS FROM PRIMARY CHANNELS:

  • So You Think You Can Dance Australia
  • Puberty Blues
  • The Biggest Loser
  • The Simpsons 25th Season
  • Offspring
  • MasterChef Australia
  • The Bachelor Australia

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:

No current plans, but we are seeking legislative change to allow the primary channel to be HD so that we have the option down the track.

ELEVEN is broadcast in Standard Definition digital.

 

Screen Shot 2014-05-11 at 1.51.42 am.jpg

ONE

BRAND IDENTITY:

  • The home of premium entertainment for adventurous males aged 25 to 54.
  • High-quality action and adventure, drama and comedy, factual, series and movies.

TARGET DEMOGRAPHIC: Men aged 25 and older.

RATINGS / PERFORMANCE RESULTS:

  • Average 129,000 viewers in prime-time. ONE’s biggest year ever.
  • Up 38% in total people and 30% in men over 25 so far this year compared with the same period in 2013..
  • Week 7, 2014: 287,000 viewers in prime-time. ONE’s biggest week ever.

KEY FIRST RUN TITLES:

  • MotoGP
  • Formula One
  • Glasgow Commonwealth Games
  • Burn Notice
  • Sons of Anarchy
  • Robson Green’s Extreme Fishing Challenge
  • Hell’s Kitchen
  • Undercover Boss
  • Monster Jam
  • Bellator

UPCOMING FIRST RUN TITLES:

  • The Killing
  • White Collar
  • Megastructures
  • Scrappers
  • Garage Gold
  • The Indestructibles
  • True Justice

RECENT SUCCESS STORIES:

  • Sochi Olympic Winter Games: 9 of the Top 10 multi-channel programs in the 2014 survey year to date.
  • 2014 FIA Formula One World Championship Malaysia: 371,000 viewers. #6 multi-channel program of the survey year. #1 in its timeslot in total people and men over 25.

FIRST-RUN AUSTRALIAN CONTENT:

  • Australian Swimming Championships
  • NBL
  • Australian motorsport coverage

CATCH-UP SHOWS FROM PRIMARY CHANNELS:

  • Bondi Rescue
  • Melbourne International Comedy Festival

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:

No current plans, but we are seeking legislative change to allow the primary channel to be HD so that we have the option down the track.

ONE is broadcast in High Definition digital.

12 Comments:

  1. Oh Ten, you couldn’t do much with that could you.
    No mention of another Star Trek show coming – but, I guess it’s hardly a key title.

  2. Secret Squirrel

    Ten were the only network to answer the Q about switching the primary channel to HD. It makes sense that the channel with the “premium” content is the one that would be broadcast in HD and I’m sure that Seven and Nine are looking to do this as soon as they think that most of their audiences have HD equipment. The difference is usually most obvious with sport and this will prob be where the biggest push comes from.

  3. Eleven is my favorite multi channel. One thing they have over all the other channels is consistency. Of all their shows they have, I’ve mainly been a fan of Happy Days, The Brady Bunch and ofcourse Neighbours. One thing I wonder about with multi channels is why they don’t align with their own primary channel with start times. If I am home on a weekday arvo, I like to watch Get Smart on One at 4.00, switch over to ten for B&B at 4.30 and then to Happy Days at 5.00. But invariably Get Smart goes into the start time of B&B for no apparent reason. I don’t get that, when its not a competing channel.

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