While being criticised by a member from the Tongan community for the way he has depicted Tongan culture, it seems the show itself got off to a soft start with viewers.
It premiered to just 414,000 viewers, much lower than Ja’mie‘s launch last year at 924,000 viewers. While Agony had lifted above its Spicks and Specks lead-in, Jonah could not.
No doubt ABC will look to the iview offering as indication that the core Chris Lilley audience had already seen the series, however while those numbers were good they were not record-breaking and they should have generated word of mouth rather than having the opposite effect. That said, there were for and against comments on social media, last night.
Nine network won its fourth night of the week with a share of 33.8% then Seven 27.8%, TEN 19.2%, ABC 14.5% and SBS 4.7%.
The Voice was #1 at 1.8m in preliminary figures for Nine then a late-starting Mom (1.3m), Nine News (1.25m / 1.16m), A Current Affair (1.00m), Hot Seat (693,000), The Big Bang Theory (622,000 / 549,000).
Seven News (1.22m / 1.08m) was best for Seven then House Rules (964,000), Home and Away (960,000), The Blacklist (737,000) and Million Dollar Minute (556,000). Marvel’s Agents of SHIELD was 322,000.
MasterChef Australia (787,000) topped TEN followed by The Project (684,000 / 457,000), TEN Eyewitness News (659,000), Puberty Blues (578,000). The Good Wife was 285,000.
ABC News (813,000) remains strongest for ABC1 then QI and 7:30 (both 593,000), Spicks and Specks (426,000), Jonah from Tonga (414,000), a final Agony of Modern Manners (324,000) ungenerously pushed back to make way for Chris Lilley. The Kumars was 167,000.
Walking Through History did well for SBS ONE at 310,000 then One Born Every Minute (175,000), SBS World News (145,000) and The Bridge (86,000).
7TWO’s Lewis hit the top of multichannels at 292,000.
ABC News Breakfast: 69,000 / 42,000
Wake Up: 33,000
OzTAM Overnights: Wednesday 7 May 2014.