0/5

Airdate: The Men Who Made us Thin

Jacques Peretti now turns his attention to the diet industry in this ABC doco series.

2014-06-10_0023After screening The Men Who Made us Fat, ABC now begins the opposite tale, The Men Who Made us Thin.

Investigative journalist Jacques Peretti turns his attention to the diet industry where business is booming as obesity escalates.

There are 3 episodes of this one.

In this thought provoking series, Peretti examines the connections between obesity and weight loss, and confronts some of those who are making a fortune from people’s desire to become thinner.

In the first of this three-part series, Jacques examines the scientific reasons why so many diets fail long term and why – in spite of this failure – we go back to them again and again.

Travelling to the US and speaking to industry insiders, he discovers some of the secrets of the industry. The knowledge that dieting is problematic was realised by scientists back in the 1940s and 1950s. Jacques speaks to a former director of Weight Watchers, who admits that customer failure was a significant factor in the company’s profits; people have to keep coming back.

In addition, Peretti meets other industry leaders, including Slimfast billionaire Danny Abrahams and Pierre Dukan, of the Dukan diet, to question them about the strategy behind the fortunes they’ve made.

8:30pm Thursday ABC1.

Leave a Reply