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MasterChef can’t save Jack Bauer for TEN

Ratings: Great numbers for MasterChef are lost by 24. Nine wins Monday.

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2013-05-14_0036TEN is pulling very good numbers for MasterChef, last night at 1.07m and winning 16-39 and 18-49 demos -but the network’s headache is that it can’t keep viewers when the show ends.

24 plummeted to just 329,000.

By contrast Nine held viewers for much longer and Seven’s drops were less dramatic.

Nine network won the night with 31.% share then Seven 27.2%, ABC 19.2%, TEN 16.7% and SBS 5.9%.

The Voice topped the night with 1.32m viewers, up on last week due to no competition from House Rules. Next for Nine were Nine News (1.27m / 1.2m), A Current Affair (1.08m), Hot Seat (707,000), House Husbands (453,000). Footy Classified was 273,000 in 3 cities.

Seven News (1.24m / 1.14m) led for Seven then Home and Away (918,000), Anh Does Brazil (765,000), Million Dollar Minute (673,000), What Really Happens in Bali (626,000). Grey’s Anatomy was 361,000 / 271,000. Talking Footy was 40,000 in 3 cities (76,000 on 7mate).

ABC News (877,000) topped ABC1 followed by Australian Story (787,000), 7:30 (720,000), Four Corners (687,000), Media Watch (652,000) and Q & A (553,000).

MasterChef Australia topped the magic million at 1.07m for TEN then good numbers for TEN Eyewitness News (732,000). The Project was 605,000 / 360,000, The Bold and the Beautiful was 417,000, 24 was 329,000, Modern Family was 306,000 and Have You Been Paying Attention? was 268,000.

Pain Pus and Poison (231,000) was best for SBS ONE followed by Richard Hammond’s Miracles of Nature (207,000), Tour de France (182,000) and SBS World News (167,000).

Peppa Pig was best on multichannels at 324,000.

Sunrise: 341,000
Today: 247,000
ABC News Breakfast: 67,000 / 29,000

OzTAM Overnights: Monday 7 July 2014

31 Responses

  1. I am enjoying 24, regardless of everything, it is what it is. If people are complaining about small factual errors, let them try and make a TV show and see how they would go.

  2. Engine003 obviously you work in TV and are trying to justify the botch-up that TV has become. Do you honestly think that the 55+ group are happy with a few repeated old shows like Heartbeat on Go or Gem? Get real!! They treat the older audience with contempt and its only a matter of time until the older ones turn to streaming on the internet also. Australia has a reputation overseas for crap TV and having seen what US and UK tv is like, we should hang our heads in shame.

  3. Demo results suggest otherwise. Seven, Nine and Ten had just under 1million viewers in 16-39 for their main channels combined. That number would rise by a fair margin when you include the mulitchannels. And plenty of programming aimed at that demographic has been successful on FTA, both on main and multichannels. Plus young skewing Go and 7mate is often on similar shares with older skewing 7two and usually above older skewing GEM.

    And a lot of shows on 7two, Gem, the ABC and to a lesser extent Seven have content that skews 55+.

  4. The Gen Ys are either watching Foxtel or streaming shows like Game of Thrones on the internet. Dont know too many bothering with FTA. The over 65s etc will watch FTA though. Most aren’t into streaming and refuse to pay for Foxtel. We all know the over 65s are the ones with the money – not Gen Y or X. Yet they are ignored by the networks. No wonder FTA networks are struggling.

  5. @Tatiana: The problems that are facing dramas in the Australian tv ratings come as a direct result of network scheduling times. Due to continual reality show overruns, it becomes impossible to know when a drama is actually going to start. Sp rather than waiting 20-30-? minutes for a reality show to end, people just resort to timeshifting scripted shows. People are more willing to watch reality shows live because they start earlier and closer to the scheduled time.

    And younger demographics have not stopped watching FTA TV.

  6. The networks really are a mess. I can’t believe the money thrown at some of the garbage that bombs. Then there’s the over saturation of reality TV. The endless musical chairs with programming that leaves viewers confused and frustrated. The pathetic need to appeal to a younger audience, when the young ones gave up on Free to Air ages ago. And when they get a good Australian drama, it gets canned after 2 seasons. Why is it like this? And why can’t anyone fix it? How long until free to air self-destructs?

  8. @Pete: Ten won’t dump either show because they have no content to replace them with.

    I still don’t know how they plan on filling their schedule post-MCA. They have no stripped content, and only really have The Bachelor and RTR for the 7:30 slots. That strategy hasn’t worked for them in late 2012 or late 2013, so I don’t see it working this time.

    Not to mention, this is the same network that will probably renew The Biggest Loser for 2015 based on the ratings for the season finale.

  9. @baskio
    The story isn’t that House Husbands (encore) did 400,000.. it’s that 9 have so little faith in their ‘juggernaut’ that it’s being used as a platform into absolutely nothing?
    Both 10 and 9 retained only 30% of their lead in from their respective shows… but at least 10 led into fast-tracked programming from the US which has a fan base and only 2 eps to go. Imagine if they pulled it! This site amongst many would have them hauled over the coals.
    Meanwhile… 7 couldn’t crack a mil for any of their entertainment shows… no mention.. of course.

  11. Geeze DansDans, take a chill pill. It’s a TV show. 24 has hardly ever been remotely believable, it’s just popcorn action entertainment. Enjoy it for what it is, sheesh.

  12. Sydney 6pm news figures close. Perhaps a few extra viewers checking out the new opening theme for Seven News that launched exclusively in Syd last night.

    Many comparing it to NBC Nightly News, and I agree. Step in right direction to make it look more credible and professional. If only we could also get Brian Williams…

  13. Haven’t watched The Voice for a few weeks but watched last nights live finals and thought the show was just fantastic. Great talent, especially the duo ZK. Next weeks show promises to be even better. Back to Masterchef tonight though.

  14. Last night with no House Rules i switched to Masterchef and 24. Not much else interested me last night. Seven really missed an opportunity here to launch X Factor or even have the House Rules grand final over 2 nights. Have the reno’s on Sunday and the result on Monday. Can’t wait for more Under the Dome tonight. Last weeks episode left me confused but shocked at the same time. Not many shows can do that these days.

  15. It’s the wrong show to set up in the first place. 24 cannot go after a cooking show. This season has been real defining even though it has focused more on the action instead of the drama and tension elements of the show. But that’s what you get when you move to a 12 episode Season.

  16. This is the first 24 I’ve watched since series 1. I’m enjoying it. Anyone that thinks it’s factually incorrect – tell me any show that doesn’t have continuity errors and do you really want to watch a show that has them looking for a public toilet in central London for an hour in real time?

  20. Last night would have been a great time to start The X Factor, they’re just giving the competition a leg up this week with filler content.

  21. The problem with 24 is that its breaking the rules that it set up in the first season – the real time element is dead

    – how is it that a character dies at the hour mark (end of one episode) and the very start of the next episode (one minute past the hour) shows a Sky News broadcast of the bomb the character died in? Impossible news is that quick
    – how is that Jack is running down a long hallway except the very next shot shows him running out of a door?
    – how are they driving around London so quickly?

    The uniquness of the show is dead. Its just a stupidly ridiculous action show now. Fingerprint scanning on the screen of a HTC ONE? Oh please… we’re not that dumb

  22. 17.2% for Seven’s main channel wasn’t good either, they are relying on 72 & 73 picking up older viewers to keep their network share up.

  25. I am surprised that Ten perseveres with 24 and HYBPA – both bomb each and every week even when up against very moderate opposition.

    Only a couple more eps of 24 left so it won’t be moved now.

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