Ratings sweet spot for TEN

2014-07-03_1044TEN has secured its best ratings since the beginning of the ratings season, thanks to a combination of MasterChef, Offspring, Ian Thorpe interview and even Family Feud.

While we don’t yet know the primary channel figure for its newest game show due to multichannel roadblocking, there’s little doubt it has improved the 6pm timeslot. On Wednesday the network even pipped Nine.

But the week belonged to Seven once again.

Network:
Seven: 29.1
Nine: 27.4
TEN: 19.9
ABC: 17.1
SBS: 6.6

Seven News (Sun: 1.36m) was the week’s best performer for Seven with other brands being The X Factor (Tues: 1.25m), Sunday Night (1.17m) and A Place to Call Home (1.05m).

The Voice (1.25m) topped Nine followed by Nine News (1.24m) and The Voice: Kids (1.16m).

MasterChef Australia (Thurs: 1.24m) again dominated TEN. Ian Thorpe: The Parkinson Interview was 983,000 and Offspring was 976,000.

ABC1 was out of the Top 20 last week but Grand Designs (919,000) was best then ABC News (Sat: 909,000). Australian Story was 794,000.

FIFA World Cup final pulled a brilliant 883,000 for SBS ONE but it was out of primetime and did not impact on shares. Elsewhere Who Do You Think You Are? was 454,000 and Insight was 365,000.

Primary channel:
Seven: 20.5
Nine: 19.2
TEN: 14.4
ABC1: 12.3
SBS ONE: 5.7

Multichannels:
GO!: 5.1
7TWO: 4.4
7mate: 4.2
GEM: 3.2
ABC2: 2.9
ELEVEN: 2.8
ONE: 2.6
ABC News 24: 1.1
ABC3: 0.7
SBS 2: 0.7
NITV: 0.1

Nine took 25-54 and 16-39 demos, but Seven tied for 18-49s.

Seven ranked first in all cities except Sydney, again won by Nine.

Seven took Sunday, Tuesday, Wednesday, Friday and Saturday. Nine won Monday and Thursday. ABC bettered TEN on Monday, Friday and Saturday.

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