O’Donovan was Head of Digital Technology at TEN where he helped deliver the network’s TENplay digital broadcast platform and led development of its HbbTV TENplay application.
OzTAM has been trialling audience measurement with tablets and smartphones via strategy consultants, IBB Consulting Group.
CEO Doug Peiffer said: “Padraig is highly regarded for his technical expertise and deep understanding of emerging trends in viewing television content on new screens, from the perspective of viewers, advertisers and broadcasters alike.
“His experience with multiple stakeholders, technologies and platforms will significantly bolster our team as we progress OzTAM’s audience measurement diversification program.”
O’Donovan said: “I am passionate about how technology is enhancing the viewer’s experience across all platforms, driving greater audience engagement, and helping broadcasters monetise their digital assets.
“I am looking forward to deploying my client- and user-side experience as OzTAM works to measure and report audiences viewing television on new screens.”
O’Donovan begins next week at OzTAM.