Despite the highly-Americanised term, it’s a word that has taken hold in Australia in recent years.
This year all eyes are on Sydney, home to at least 4 confirmed events in coming weeks.
Seven is first cab off the rank with two-days of Upfronts at The Entertainment Quarter, Moore Park on October 28 / 29.
“We do want to shake up the way that we bring it to you,” CEO Tim Worner has said, “and this time it’s personal” teasing that media will “see, hear and touch” Seven’s plans in action.
Foxtel MCN will follow on October 30 at Sydney Theatre Company, including with a Red Carpet component.
TEN’s #TurnOnTEN event is set for November 13 at the Star Event Centre and hints at an African theme, no doubt with some announcements coming for I’m A Celebrity Get Me Out of Here! it’s first big series for 2015.
SBS is the last confirmed event at Luxe Studios on November 14 and has cleverly organised free transport for new users of Uber.
Nine is yet to announce its plans but is tipped to hold a Sydney event in late November.
Network execs are currently attending MIPCOM in Cannes to finalise fresh new titles ahead of the big events.