ABC Director of Television Richard Finlayson yesterday told the Screen Forever conference it would publish expanded data next year.
“We want to take the lead on this and change the ratings conversation, because the current measures for the ABC -and broadly the industry, but particularly for us- are just no longer relevant,” he said.
“In 2015 you won’t be hearing metro ratings from the ABC. We’re a national network and frankly we’re doing ourselves a massive disservice by publishing the metro numbers. 30% on top of the metro numbers are added by Regionals.
“We will stop reporting the Overnights and we will move to a Live Plus 7 model. So we will be looking at Live ratings of 7 days of Consolidated viewing.
“We will also report iview plays and Users as well.”
But the numbers are unlikely to impact OzTAM reporting which measures programmes on an industry-wide level playing field. It is yet to introduce either truly national or online views.
Key ABC shows that have premiered or simulcast on iview have seen lower broadcast numbers.
“Jonah and Please Like Me are already drawing audiences equitable to terrestrial broadcasts.”
The change to ABC publishing national and online data follows SBS Managing Director Michael Ebeid claiming OzTAM numbers were “not very accurate” because there were no People Meters in the Northern Territory to gauge viewing for NITV.
Yesterday Nielsen also published the first Twitter TV ratings, tracking social media chatter of TV shows.
This weekend ABC premieres Nowhere Boys online and on air at the same time.