When Gogglebox faces the ratings
Ratings: On Pay TV one night, and Free to Air the next.... so how does this experiment impact your ratings?
With the debut of Gogglebox we have our first such example.
On Wednesday night the show won its Pay TV timeslot with 146,000 viewers in OzTAM’s ratings release. 24 hours later it was third in its timeslot on Free to Air with 495,000. The total of 641,000 for a 9pm show would be good if things were that simple. The Foxtel numbers include Regional audience while TEN’s does not. In a 5 city metro Foxtel’s numbers drop to 95,000. Nationally, the total of both climbs to 779,000.
But this experiment is a first, so it would be rash to make quick comparisons. Reactions to the show seem to polarise viewers amongst those who instantly loved it, and others who rejected it outright, but it did trend on Twitter on both nights. Numbers for the show will also rise with Consolidated numbers in a week’s time. Will that episode show Gogglebox families judging other Gogglebox families….? And do any of them have an OzTAM people meter?
Seven Network was 34.9% then Nine 22.7%, TEN 19.5%, ABC 17.8%, SBS 5.2%.
My Kitchen Rules (1.49m) was the only show over the magic million. Next for Seven were Seven News (951,000 / 926,000), Home and Away (859,000), Movie: Safe House (480,000) and Million Dollar Minute (405,000).
Nine barely cleared the 900,000 mark with Nine News (918,000 / 900,000), A Current Affair (816,000), the premiere of The Block’s Open House (620,000), Inside Story (539,000), Hot Seat (481,000) and CSI (328,000).
TEN Eyewitness News was 536,000 for TEN. The Project was 505,000 / 404,000. Gogglebox was 495,000, and a Law and Order: SVU repeat was 256,000.
ABC News (794,000) was best for ABC then 7:30 (724,000), Outback ER (601,000), Hiding (530,000), Louis Theroux’s LA Stories (354,000) and Antiques Roadshow (289,000).
On SBS ONE it was Made in Italy with Silvia Colloca (192,000), Heston’s Fantastical Food (172,000), Destination Flavour Down Under (131,000) SBS World News (128,000) and Sons of Liberty (104,000).
Lewis was 306,000 as the best on multichannels.
Simulcast: Family Feud, I’m A Celebrity Get Me Out of Here!
OzTAM Overnights: Thursday 12 February 2015