New iview app for ABC KIDS

ABC has launched a new iview app for kids and refreshed its ABC KIDS brand.


ABC has launched a new free app for iPad, ABC KIDS iview.

Developed specifically for preschoolers the app is designed to be intuitive, image led, designed for and tested by preschoolers with content including Play School, Giggle and Hoot, Bananas in Pyjamas, Peppa Pig, Ben and Holly’s Little Kingdom, The Octonauts and more.

ABC KIDS has also rebranded (formerly ABC4KIDS) to create ‘a consistent and easily identifiable look that works equally well across both broadcast and digital content’ with an updated version of the apple, bee, carrot icons.

ABC Head of Children’s Television, Deirdre Brennan, said: “We value the trust that Australian families place in us to educate and entertain their children and work hard to create an imaginative world where preschoolers can learn, play and explore across multiple platforms. We’re thrilled to launch ABC KIDS iview which offers the best of children’s content from Australia and the world, commercial free and in an environment parents and carers can control.”

ABC Head of TV Strategy and Digital Products, Rebecca Heap, said: “ABC iview is already a popular choice for children and parents. What’s unique about ABC KIDS iview is it has been designed specifically with parents and preschoolers in mind and they have been part of the development process from the outset. We know that young children and their parents are the most active users of tablet and mobile content and ABC KIDS iview places them at the heart of the viewing experience.”

Parent features are hidden safely in a Grown Ups section and offer parents the ability to control which programs their children can watch. It also offers parents the ability to provide feedback and recommendations for new app innovations. ABC KIDS iview is initially available on the App Store, with other platforms in development.

2 Responses

  1. I’m surprised they’ve changed the name of ABC2 from ABC2/ABC4 to ABC2/KIDS – I don’t have a problem with it myself, but I thought they got in trouble for a similar channel name last time (parents saying it indicated ABC2 was for kids)

    1. I agree. I don’t see why the ABC don’t just move the kids channel to a separate LCN much like the BBC currently does with BBC 3 and 4 and their respective kids channels. They’d still share the same bandwidth and not operate concurrently, but would be less confusing for viewers and parents alike.

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