Multitasking viewers search online for more
With their device by their side, 'online viewers' are busy looking for info on actors, storylines and more.
- Published by David Knox
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- Filed under News
This should come as little surprise to readers here…
A survey of 1217 ‘online Australians’ by Yahoo7 shows TV viewers are busy multitasking whilst watching TV, searching for more information on the shows they are watching.
74% had sought out storylines, actor info and statistics on the shows they were watching, whilst 28% sought images of celebrities and actors. 25% wanted the latest gossip behind the stars.
7 in 10 watch TV with their mobile by their side, while 57% have their laptop on-hand and 44% their tablet.
According to the results, TV still dominates in the living room, but mobile devices are used around the rest of the house.
52% of 16-34 year olds regularly watch TV shows across laptop, tablet, Smartphone and game consoles, a 17% increase since 2013, while 24% of all respondents view across different devices – up 7%.
65% of respondents said being able to watch TV shows when they wanted was important, while the same number said they liked being able to binge episodes back to back.
53% regularly use Smartphones and tablets for viewing content whilst commuting.
Caroline Casey, Director of Product and Audience at Yahoo7, said,
“The findings mirror real-life results we saw during the Australian Open via our 7Sport app. Viewers are craving services that offer them coverage whenever they want and wherever they are. Therefore, we are constantly striving to make our online video streaming service PLUS7 the ultimate companion for TV viewing, enabling us to sustain, build and engage our audiences with the programmes they love.”
Amongst 16-34 year olds viewing content:
o 45% watch regularly on laptop / PC (up from 30%)
o 12% on tablet (up from 7%)
o 10% on mobile (up from 6%)
o 8% on gaming console (up from 3%)
With any survey data it’s important to remember the results favour viewers who are already engaged online, so the numbers can’t yet be applied across total Australians.
PLUS7 has superseded the former FANGO app, previously offered by Yahoo7.
*Source: Yahoo7 Companion TV Survey conducted by an external panel provider using a national sample that was representative of the Australian television viewing public, across age, gender, location. Audience: All Respondents, n = 1,217.
5 Responses
I’m 23 and I can’t do that, I have to focus on what I’m watching, I will look at actors that I’ve seen that I think “hey what is that guy from. I know him” but not surf the web but wait for the end of the show or ads,
if ur so bored watching something that u want to do something else then watch a different show, if ur watching a great show u won’t need a 2nd screen, try flash, arrow, last ship, GoT, PoI and the 100 (s2 is one of the best seasons of any tv of all time) and don’t watch boring stuff that’s why we just have reality
Yep…that is me…have to know everything…always Googling…watching TV online…carting my android pad around…
I don’t have or want an iphone…I drop things…
Stands to reason with Gen Y that cannot put the devices down
If a viewer simply wants to see a next episode promo of an overseas dramas (often networks don’t provide one after an episode these days) or read a review of the current episode they’ve seen they will go online to get that information. The problem is that a simple online search will often produce spoilers for future episodes because in Australia as we are often so far behind due to lack of fast tracking. This takes away some of the enjoyment that would be available if shows were fast tracked. If as the article indicated 74% sought out storylines, I’m going to guess that part of that storyline information would be spoilers from future unaired episodes. The impact of that would be minimised if networks fast tracked.
Plus7 cannot be the “ultimate companion” if your a windows phone user as Plus7 is not available. When watching 7 they will often promote their offerings as available…
What a great article.
It nails why we are in the dying days of the traditional “commercial breaks” – people have too many distractions to pay attention and advertisers are just wasting their money./